WHO YOU’LL WORK WITH
This role sits within Nike’s Growth Media organization, partnering closely with Brand, Social, and Performance Marketing teams. You’ll lead the paid creator and editorial partner ecosystem, working cross‑functionally and with agency partners to scale culturally relevant storytelling that drives both brand impact and business results.
WHO WE ARE LOOKING FOR
Nike is looking for a creator marketing leader who understands how culture, commerce, and conversation intersect. This person brings deep expertise across creator platforms and knows how to deploy creators with intention—choosing the right moments, the right voices, and the right amplification to drive meaningful impact.
They combine strong commercial acumen with creative rigor, holding a high bar for editorial quality while staying grounded in performance, measurement, and learning. This leader is comfortable owning revenue‑driving channels, influencing across teams, and building systems that allow creator work to scale from tentpole moments into always‑on storytelling. They are decisive, analytical, and deeply collaborative—able to translate insight into action and clarity into momentum.
Required qualifications
- Open to work in Beaverton, OR
- 6+ years of experience in affiliate, partnerships, creator, or performance marketing
- Bachelor’s degree in Marketing, Communications, Business, or related field. Will accept any suitable combination of education, experience and training
- Proven experience managing revenue‑driving channels and optimizing toward incremental growth
- Experience leading agencies and external partners with strong stakeholder management skills
WHAT YOU’LL WORK ON
You’ll lead Nike’s paid creator strategy across North America, defining when and how creator work shows up to drive outsized brand conversation and measurable action. You’ll build the ecosystem, set the standards, and ensure creator storytelling scales with consistency, credibility, and performance.
- Lead creator strategy across key platforms including YouTube, Instagram, and TikTok, aligned to brand and growth priorities
- Define the framework for when and why creator work is amplified during key brand and product moments
- Own channel performance, including revenue, profitability, and incremental impact
- Oversee the creator and editorial ecosystem, including publisher relationships and affiliate partnerships
- Recruit, vet, and negotiate commerce creators aligned to Nike’s values and core consumer
- Establish editorial, narrative, and quality standards so paid creator work feels cultural, credible, and on brand
- Partner across Brand, Social, and Performance teams to scale creator work from moments into always‑on storytelling
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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