Lead, Global Brand Marketing – NIKE. Inc - Beaverton, OR. Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information. Establish and oversee the implementation of the complete marketing plan for a product line. Manage the programs that maximize the brand's awareness. Direct the development and execution of seasonal and category marketing programs. Partner with Brand Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts. Partner with Men's, Women's, Kids construct, to deliver a comprehensive sports Lifestyle Brand Plan. Establish key consumer journeys and stories across dimensions. Assess concepts and strategy against consumer insights in order to drive upstream strategic (CODE) gate deliverables for the dimension. Partner with Director on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment. Partner across global, geos and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally. Partner with product merchandising to support product positioning, navigation and naming. Guide the creative process of seasonal stories from brief-through to Geo hand off. Monitor "the know and serve" athletes motivations and needs, to unlock the power of sport for every athlete. Oversee the marketing projects that will indicate the biggest growth potential in Men’s, Women’s and Kids. Drive engagement through long-term concepts and seasonal stories to help make sport a daily habit. Establish authenticity through our key dimensions such as Basketball, Football and Running, while creating the agility needed to serve the broadening definition of Sport across both the lifestyle and performance segments. Partner with the consumer by category to ensure targeted programs are driving brand strategies with the consumer. Influence, enrich and recommend support global category strategy within local markets. Partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per category brand direction. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
Must have a Bachelor’s degree in Business Administration, Marketing, or Management 5 years of experience in the job offered or in a marketing-related occupation. Experience must include:
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Idea and services development
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Project management
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Team mentorship
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Brand communication
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Consumer analysis
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Marketing strategy refinement
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Concept management
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Complex market research
Apply at www.jobs.nike.com (Job# R-45856)
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What We Do
At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.
Why Work With Us
With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.
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