Lead Generation Specialist

Our client, a fast-growing company focused on providing financial solutions to SMBs, is seeking a Lead Generation Specialist to drive top-of-funnel efforts, build targeted prospect lists, and ensure a steady pipeline of pre-qualified leads. The ideal candidate has experience with market research, data scraping, and outbound prospecting, leveraging AI tools to maximize efficiency.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

• Top-of-Funnel Management – Own the lead generation process, ensuring a healthy pipeline of high-quality prospects.

• Market Research & List Building – Identify and compile lists of SMBs that align with the company’s Ideal Customer Profile (ICP).

• Data Scraping – Utilize Clay or similar tools to extract data for targeted outreach.

• Outbound Prospecting – Conduct cold calls, emails, and LinkedIn outreach to engage potential leads.

• AI & Automation Utilization – Leverage AI-driven tools to optimize and personalize outreach efforts.

• CRM Proficiency – Track and manage lead activity within Pipedrive CRM, ensuring up-to-date records.

• Performance & Target Achievement – Consistently generate and convert leads into qualified prospects, working toward set KPIs.

What Success Looks Like

• Robust Sales Pipeline – A steady stream of pre-qualified SMB leads, aligned with the company’s ICP.

• High-Quality Lead Data – Well-researched and enriched prospect lists with accurate information.

• Effective Outreach & Engagement – Strong response and conversion rates from cold outreach efforts.

• Efficient Use of AI & Automation – Smart application of AI tools to increase lead generation efficiency.

• Strong CRM Management – Up-to-date lead tracking and seamless handoff to sales teams.

• Meeting & Exceeding Targets – Consistently hitting lead generation and pre-qualification goals.

Qualifications

• 2+ years of experience in lead generation, outbound prospecting, or sales development.

• Strong research and data scraping skills, with proficiency in Clay or similar tools.

• Proficiency in AI tools for automation and personalization.

• Experience with CRM systems (Pipedrive is highly preferred).

• Fluent in English, both written and verbal.

• Self-motivated, organized, and results-driven, with a hunger to succeed.

Opportunity

This is an exciting opportunity to play a crucial role in driving business growth by building a strong, data-backed lead generation system. If you're proactive, tech-savvy, and thrive in outbound prospecting, we encourage you to apply!

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets