About the Role
We are seeking a motivated Lead Generation Specialist (B2C) to identify, engage, and qualify potential customers for our products/services. In this role, you will play a key part in driving growth by generating high-quality leads through outbound and inbound channels and supporting the sales pipeline.
Key Responsibilities
Research and identify potential B2C customers through various channels (online platforms, databases, social media, etc.)
Generate and qualify leads based on defined criteria
Conduct initial outreach via phone, email, SMS, or social media messaging
Maintain and update lead information in the CRM system
Nurture leads and move them through the sales funnel
Collaborate with sales and marketing teams to optimize lead quality and conversion
Track and report on lead generation performance metrics
Continuously test and improve outreach strategies and messaging
Requirements
1–3 years of experience in lead generation, sales, telemarketing, or customer outreach (B2C preferred)
Strong communication and interpersonal skills
Comfortable with outbound calling and digital outreach
Experience using CRM tools (e.g., Salesforce, HubSpot, or similar)
Ability to work independently and meet targets
Strong organizational and follow-up skills
Basic understanding of sales funnels and customer journey
Preferred Qualifications
Experience in high-volume outreach environments
Familiarity with social media prospecting (Facebook, Instagram, LinkedIn, etc.)
Background in sales, marketing, or customer service
Experience working with KPIs such as conversion rate, lead quality, and appointment setting
What We Offer
Competitive base pay + performance incentives/bonuses
Training and development opportunities
Growth potential within sales or marketing teams
Flexible work arrangements (if applicable)
Supportive and performance-driven team environment
Success in This Role Looks Like Consistently generating qualified leads that convert into customers Meeting or exceeding monthly outreach and conversion targets Maintaining accurate and up-to-date CRM records Improving lead quality over time through smarter targeting and messaging
Skills Required
- 1-3 years of experience in lead generation, sales, telemarketing, or customer outreach; B2C experience preferred
- Strong communication and interpersonal skills
- Comfort with outbound calling and digital outreach
- Experience using CRM tools such as Salesforce, HubSpot, or similar
- Ability to work independently and meet targets
- Strong organizational and follow-up skills
- Basic understanding of sales funnels and customer journey
- Experience in high-volume outreach environments
- Familiarity with social media prospecting through Facebook, Instagram, LinkedIn, or similar platforms
- Background in sales, marketing, or customer service
- Experience working with KPIs such as conversion rate, lead quality, and appointment setting
What We Do
LiaHia is a reverse-recruiting agency that works exclusively for job seekers, offering a dedicated team to manage the modern job search. It handles market targeting, applications, hiring-manager outreach, personal branding, negotiation, and career guidance, while providing transparent, personalized support. The company serves professionals from managers through C-suite leaders, including career changers, helping them land opportunities faster through a client-first, one-on-one service model.
