Lead Generation Representative

Posted 4 Days Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Artificial Intelligence • Information Technology • Consulting • Cybersecurity
The Role
Generate and qualify cybersecurity sales leads through cold calling, email, LinkedIn, and inbound follow-up. Maintain CRM records, support proposals and RFP responses, coordinate demos, track pipeline progression, prepare reports, monitor competitors, and build prospective client relationships. The role supports senior sales and pre-sales teams across enterprise, BFSI, healthcare, and government accounts.
Summary Generated by Built In
About TechD Cybersecurity Limited

Techdefence is a leading cybersecurity solutions provider specializing in offensive and defensive security, AI-powered threat intelligence, and enterprise security frameworks. Our comprehensive services and product portfolio cater to global enterprises, government agencies, and critical infrastructure, ensuring proactive protection against cyber threats.

With a strong R&D focus, Techdefence delivers cutting-edge security solutions in the areas of cloud security, network security, application security, penetration testing, SOC solutions, and managed security services. Our expertise in cyber resilience, risk management, and compliance frameworks (ISO 27001, NIST, GDPR, PCI-DSS, etc.) positions us as a trusted partner for organizations worldwide.

Role Summary

We are looking for a driven Inside Sales Executive to join our Sales & Business Development team. This role is responsible for generating and qualifying leads, building the initial sales pipeline, and supporting the pre-sales/business development team in converting opportunities into revenue. You will be the first point of contact for prospective clients across cybersecurity services and product resale, working closely with the senior sales team to move deals through the pipeline.

Key Responsibilities

Lead Generation & Prospecting

  • Research, identify, and build a database of target accounts across BFSI, enterprise, healthcare, and government sectors.
  • Generate outbound leads through cold calling, email campaigns, LinkedIn outreach, and follow-ups on inbound enquiries.
  • Qualify leads using BANT (Budget, Authority, Need, Timeline) or equivalent frameworks before handing off to the senior sales/pre-sales team.
  • Track and update all leads, contacts, and opportunities in the CRM (Zoho CRM) with accurate notes and pipeline stage.

Pipeline Support & Deal Progression

  • Support the business development team in preparing proposals, commercial quotations, and scope documents for cybersecurity services (VAPT, compliance, staff augmentation) and product resale.
  • Coordinate with the pre-sales team to schedule demos, client calls, and follow-up meetings.
  • Follow up on sent proposals, track decision timelines, and flag deals at risk of stalling.
  • Assist in preparing RFP/RFI responses and collateral as required.

CRM & Reporting

  • Maintain the Zoho CRM pipeline with up-to-date deal stages, expected close dates, and commercial values.
  • Prepare weekly and monthly pipeline reports for the sales leadership team.
  • Track competitor activity, pricing intelligence, and market developments relevant to TechD's service lines.

Client Relationship Building

  • Build and maintain professional relationships with prospective and existing clients through regular touchpoints.
  • Understand client pain points around cybersecurity compliance, risk management, and security operations, and position TechD's services accordingly.
  • Support client onboarding post-deal-closure in coordination with the delivery team.

Skills & Qualifications

Required

  • 2–4 years of experience in inside sales, tele-sales, business development, or lead generation (IT/cybersecurity industry preferred).
  • Strong verbal and written communication skills in English; Hindi proficiency is a plus.
  • Comfortable with cold calling, email outreach, and LinkedIn prospecting at volume.
  • Familiarity with CRM tools (Zoho CRM preferred; Salesforce, HubSpot also acceptable).
  • Self-motivated, target-driven, and comfortable working in a fast-paced, high-volume pipeline environment.
  • Graduate in any discipline (B.Tech / BBA / B.Com / MBA preferred but not mandatory).
Good to Have

  • Basic understanding of cybersecurity services (VAPT, SOC, compliance, cloud security) or willingness to learn quickly.
  • Prior experience selling IT services or SaaS products to mid-market / enterprise clients.
  • Exposure to cybersecurity product vendors.
  • Familiarity with Indian regulatory/compliance frameworks (RBI, SEBI, CERT-In, ISO 27001) as they relate to client needs.

Skills Required

  • 2-4 years of experience in inside sales, telesales, business development, or lead generation
  • Strong verbal and written communication skills in English
  • Comfort with cold calling, email outreach, and LinkedIn prospecting at volume
  • Familiarity with CRM tools, preferably Zoho CRM; Salesforce or HubSpot acceptable
  • Self-motivated, target-driven, and comfortable in a fast-paced, high-volume pipeline environment
  • Graduate in any discipline
  • Basic understanding of cybersecurity services or willingness to learn quickly
  • Prior experience selling IT services or SaaS products to mid-market or enterprise clients
  • Exposure to cybersecurity product vendors
  • Familiarity with Indian regulatory and compliance frameworks, including RBI, SEBI, CERT-In, and ISO 27001
  • Hindi proficiency
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The Company
217 Employees
Year Founded: 2009

What We Do

TechDefence Labs is an AI-augmented, human-led cybersecurity company that protects digital assets for organizations worldwide. Its offerings include an AI-native platform spanning cybersecurity, compliance, and privacy, along with web, mobile, and API penetration testing, 24/7 security operations, cloud-security assessments, regulatory compliance support, and virtual CISO services. The company combines research-oriented expertise with managed security and consulting to help clients prevent, detect, and respond to threats.

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