Lead Experience Design Strategist (US)

Posted Yesterday
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Mt Laurel, NJ, USA
In-Office
91K-136K Annually
Senior level
Fintech • Insurance • Financial Services
The Role
Lead Experience Design Strategist drives design strategy and end-to-end digital experiences across products. Leads cross-functional teams, applies user-centered and accessibility practices, creates prototypes and design standards, mentors designers, coordinates with product and tech, participates in full product lifecycle, and ensures alignment with business and regulatory requirements.
Summary Generated by Built In

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$91,000 - $136,240 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Human Centered Design

Job Description:

The Lead Experience Designer owns and drives design strategies across multiple product areas, responsible for ensuring industry-leading integrated (end-to-end experiences) for enterprise customers/colleagues, agnostic of channel.

Depth & Scope:

  • Highly seasoned professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related areas
  • Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
  • Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
  • Leads cross-functional teams or projects with significant resource requirements, risk and / or complexity
  • Independently manages end-to-end functional programs
  • Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
  • Takes day to day direction from Product Owner, Tech Leads and UX Design Lead within their platform/journey

Education & Experience:

  • Undergraduate degree or equivalent work experience
  • 7+ years of experience, preferably in digital design, interaction and visual design

Preferred Qualifications:

  • Expertise in Figma, JIRA, confluence, sharepoint
  • 5+ years of experience is preferred
  • Proven track record of leading design teams
  • Post-graduate degree in psychology, human factors, design, or related discipline preferred 
  • Proven competencies across the user experience lifecycle (e.g., user experience strategy, service design, visual design, user research).
  • Ability to present and justify design decisions to senior leadership
  • Experience in coordinating design resources across a large volume of intakes, and successfully prioritize

Customer Accountabilities:

  • Leads the planning and development process of the Bank's digital interface design standards, usability guidelines, accessibility guidelines and development methodologies
  • Works with marketing to ensure efforts result in web sites reflective of the Bank's branding and market positioning strategies
  • Leads user-centered design methodologies to ensure ideas are accessible and based on customer needs
  • Leads and directs the production of site maps, prototypes and the creation of graphics or icons for Bank's digital properties
  • Participates in all phases of the product development lifecycle, including product ideation and definition, user research, feature team scoping/planning, estimating effort, design, post-launch evaluation and stakeholder communication
  • Works closely with the Tech Leads, Product Owners and product family to plan stages of digital feature implementation in the roadmap / release cycles and develop the best solutions for customers
  • Leads and directs the development of design utilizing user-centered design principles, directing other designers or content development staff as assigned, while coordinating the effort of cross-functional teams
  • Leads Human-Centered Design activities setting direction for designers in pods

Shareholder Accountabilities:

  • Adheres to enterprise frameworks or methodologies that relate to experience design activities for our business area
  • Ensures respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities
  • Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
  • Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
  • Participates in cross-functional / enterprise / initiatives as a experience design subject matter expert helping to identify risk / provide guidance for complex situations
  • Conducts internal and external research projects; support the development/ delivery of presentations / communications to management or broader audience
  • Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs / policies / practices
  • Monitors service, productivity and assesses efficiency levels within own function and implement continuous process / performance improvements where opportunities exists
  • Leads / facilitates and/or implements actions / remediation plans to address performance / risk / governance issues
  • Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
  • Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
  • Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
  • Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high risk transactions / activities as necessary

Employee/Team Accountabilities:

  • Mentors and enables others
  • Defines best practices and teaches the craft; influences practices across the org (L9/10) interdependent (L11/TE)
  • Teaches the craftsmanship of the practice
  • Leads through influence
  • Actively mentors and enables team members by sharing knowledge and leveraging Human-Centered Design best practices
  • Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues / points of interest
  • Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
  • Keeps current on emerging trends / developments and grows knowledge of the business, related tools and techniques
  • Participates in personal performance management and development activities, including cross training within own team
  • Keeps others informed and up-to-date about the status / progress of projects and/or all relevant or useful information related to day-to-day activities
  • Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
  • Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships
  • Contributes to a fair, positive and equitable environment that supports a diverse workforce
  • Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

  • Domestic Travel – Occasional
  • International Travel – Never
  • Performing sedentary work – Continuous
  • Performing multiple tasks – Continuous
  • Operating standard office equipment - Continuous
  • Responding quickly to sounds – Occasional
  • Sitting – Continuous
  • Standing – Occasional
  • Walking – Occasional
  • Moving safely in confined spaces – Occasional
  • Lifting/Carrying (under 25 lbs.) – Occasional
  • Lifting/Carrying (over 25 lbs.) – Never
  • Squatting – Occasional
  • Bending – Occasional
  • Kneeling – Never
  • Crawling – Never
  • Climbing – Never
  • Reaching overhead – Never
  • Reaching forward – Occasional
  • Pushing – Never
  • Pulling – Never
  • Twisting – Never
  • Concentrating for long periods of time – Continuous
  • Applying common sense to deal with problems involving standardized situations – Continuous
  • Reading, writing and comprehending instructions – Continuous
  • Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package


Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

 

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at [email protected].  Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.

Skills Required

  • Undergraduate degree or equivalent work experience
  • 7+ years of experience, preferably in digital design, interaction and visual design
  • Expertise in Figma, JIRA, Confluence, SharePoint
  • Proven track record of leading design teams
  • Post-graduate degree in psychology, human factors, design, or related discipline
  • Proven competencies across the user experience lifecycle (strategy, service design, visual design, user research)
  • Ability to present and justify design decisions to senior leadership
  • Experience coordinating design resources across high-volume intakes and prioritizing work

TD Bank Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TD Bank and has not been reviewed or approved by TD Bank.

  • Parental & Family Support Parental and family-building support is positioned as a standout, including 16 weeks of paid parental leave for all parents and assistance for fertility, surrogacy, donor support, adoption, and doula reimbursement. This breadth is framed as above average for large U.S. employers and notable within banking.
  • Retirement Support Retirement support is presented as robust, with 401(k) and employer funding described in detail in some summaries (fixed contribution plus additional matching) alongside other savings programs. Employee banking discounts and related financial perks add to the overall rewards value beyond salary.
  • Healthcare Strength Healthcare and mental well-being benefits are characterized as comprehensive, including multiple medical plan options, virtual care, and an Employee & Family Assistance Program with continuous access. These elements are repeatedly emphasized as core components of the Total Rewards offering.

TD Bank Insights

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The Company
HQ: Pearl River, NY
93,823 Employees
Year Founded: 1955

What We Do

The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches & serves approximately 22 million customers in a number of locations in key financial centres around the globe. Over 85,000 TD employees represent the strongest team in banking. Delivering legendary customer experiences is who we are & is part of being the Better Bank. Visit our Careers page to learn more about TD & why TD is a great place to work.

Why Work With Us

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