Lead Engineer, Audience Data Platform

Posted Yesterday
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New York, NY, USA
Hybrid
168K-204K Annually
Senior level
Digital Media • Events • News + Entertainment
The Role
Lead the design and development of scalable backend services, data pipelines, APIs, streaming workflows, and full-stack applications for a privacy-safe audience targeting and contextual intelligence platform. Own application architecture, cloud infrastructure, CI/CD, observability, and integrations with publishing and analytics systems. Collaborate with frontend engineers, data scientists, and product managers to deliver AI-enabled advertising, recommendation, taxonomy, and audience insight capabilities across AWS and GCP.
Summary Generated by Built In

Be Part of What's Next 
We're looking for a Lead Engineer to help build and scale the next generation of our Audience Targeting and Contextual Intelligence Platform–a system that enables privacy-safe, contextually relevant advertising and deeper insights into audience engagement.

You’ll be the technical owner of one or more applications in this ecosystem, designing scalable backend services, building data pipelines, and integrating with Hearst’s core publishing platform. This is a full-stack engineering role where you’ll collaborate with dedicated frontend engineers, data scientists, and platform teams to deliver impactful, AI-enabled advertising technology.

About Hearst Magazines (Why Us?)
Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

  • Lead the design and implementation of backend services and pipelines supporting contextual and audience targeting, taxonomy creation, and data ingestion.
  • Architect APIs, data models, and streaming workflows for real-time classification, recommendations, and audience insights.
  • Build and maintain Python-based (Quart/FastAPI) applications integrated with PostgreSQL, Redis, and event-driven architectures (AWS SNS/SQS).
  • Collaborate with and guide frontend engineers on full-stack development using React and modern web frameworks.
  • Integrate with core platform services for identity, metadata, and analytics to ensure seamless interoperability.
  • Design and manage multi-cloud infrastructure (primarily AWS, with GCP integrations for ML/data workflows).
  • Implement robust CI/CD, testing, and deployment pipelines.
  • Implement observability using Datadog, Sentry, and other monitoring tools.
  • Use modern AI development tools (e.g., GitHub Copilot, Codex, Claude) to accelerate delivery and improve code quality.
  • Partner with product managers and data scientists to evolve contextual AI and embedding models for privacy-safe, high-performance targeting.

Qualifications (What We’re Looking For)

  • 8+ years of software engineering experience, with strong Python backend and full-stack development skills.
  • 3–5 years leading technical design or architecture for scalable, data-intensive applications.
  • Proficiency in PostgreSQL (including pgvector) and Redis for performance and caching.
  • Hands-on experience cloud-based development, primarily AWS (S3, RDS, SNS/SQS, Lambda); exposure to GCP (Pub/Sub, BigQuery).
  • Familiarity with Docker, Kubernetes, and modern CI/CD workflows.
  • Comfortable using AI-assisted development tools for productivity, testing, and documentation.
  • Excellent communication and cross-functional collaboration skills across technical and non-technical partners.
  • Hybrid role based in NYC, with 4 days a week in-office.

Nice to Have

  • Experience in building and maintaining taxonomy management systems.
  • Knowledge of contextual or audience targeting, ad-tech systems, or recommendation platforms.
  • Understanding of privacy-safe advertising, first-party data frameworks, and data-compliance standards (GDPR, CCPA).
  • Exposure to machine-learning workflows or AI-based personalization systems.
  • Experience with GraphQL, Elasticsearch.
  • Experience with observability stacks (Datadog, Sentry).

Benefits (What We Offer)

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is between $168,000 - $204,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Skills Required

  • 8+ years of software engineering experience
  • Strong Python backend and full-stack development skills
  • 3-5 years leading technical design or architecture for scalable, data-intensive applications
  • Proficiency with PostgreSQL, including pgvector
  • Proficiency with Redis
  • Hands-on cloud development experience, primarily AWS, including S3, RDS, SNS/SQS, and Lambda
  • Exposure to GCP, including Pub/Sub and BigQuery
  • Familiarity with Docker, Kubernetes, and modern CI/CD workflows
  • Comfort using AI-assisted development tools for productivity, testing, and documentation
  • Excellent communication and cross-functional collaboration skills
  • Experience building and maintaining taxonomy management systems
  • Knowledge of contextual or audience targeting, ad-tech systems, or recommendation platforms
  • Understanding of privacy-safe advertising, first-party data frameworks, and GDPR/CCPA compliance standards
  • Exposure to machine-learning workflows or AI-based personalization systems
  • Experience with GraphQL and Elasticsearch
  • Experience with observability stacks such as Datadog and Sentry
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The Company
10,008 Employees
Year Founded: 1887

What We Do

Hearst Magazines International is Hearst Magazines’ global media division, managing owned businesses, joint ventures, and licensing partners across dozens of countries. It brings iconic lifestyle, entertainment, fashion, and luxury brands to audiences through print magazines and digital, social, and video platforms, while also creating live events and experiences. Its portfolio spans more than 200 international editions and serves millions worldwide.

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