We are looking for an experienced Adobe Analytics & Target Architect to lead the design, implementation, and optimization of Adobe Analytics & Target. The ideal candidate will have hands-on expertise in Adobe Target and Adobe Analytics, with strong technical and consulting skills to deliver impactful customer experiences and measurable ROI.
WHAT YOU’LL DO:
- Architect, configure, and administer Adobe Target for multi-channel campaign delivery
- Design and implement website optimization strategies, including A/B and multivariate testing
- Assess existing configurations and develop plans to accelerate ROI
- Monitor and refine digital campaign strategies to optimize performance
- Collaborate with stakeholders to define, implement, and execute testing strategies aligned with business objectives
- Integrate Adobe Target with other Adobe tools like Adobe Analytics for a seamless experience
- Architect Adobe Analytics solutions, including Solution Design References (SDRs) and Data Layer Specifications
- Collaborate with engineering, business, and reporting teams for accurate data capture and workflow optimization
- Maintain and optimize Adobe Analytics report suites, processing rules, SAINT classifications, and data feeds
- Use tools like Workspace, Power BI, and Tableau to create insightful reports and dashboards
- Debug and troubleshoot implementations using browser tools like Fiddler/Charles and tag management solutions
- Define and communicate the technical vision for analytics solutions to stakeholders
- Provide technical expertise and strategic recommendations for platform usage, solution design, and optimization strategies
- Develop detailed project plans, roadmaps, and scopes of work for engagements
- Deliver compelling presentations to communicate the technical vision and client solutions
- Stay up to date on industry trends and best practices for digital marketing and analytics
WHAT YOU’LL NEED:
- In-depth experience with Adobe Target and Adobe Analytics for multi-channel marketing and campaign optimization
- Strong knowledge of data layer specifications and Solution Design References (SDRs)
- Expertise in A/B and multivariate testing strategies for website optimization
- Hands-on experience with tag management solutions such as Adobe Launch or Tealium
- Strong debugging and troubleshooting skills using tools like Fiddler/Charles and browser network calls
- Ability to create and maintain reports using Power BI, Tableau, and Workspace
- Strong communication and presentation skills for engaging both technical and non-technical stakeholders
- 8–10 years of experience in digital marketing, with at least 2–4 years of hands-on experience in Adobe Target and Adobe Analytics implementation and consulting
- Experience in configuring Adobe Target for multi-channel campaign delivery and optimization
- Proven experience in architecting and configuring Adobe Analytics solutions, including SDRs and advanced analytics capabilities
- Experience working with tag management tools like Adobe Launch or Tealium
- A bachelor’s degree in Computer Science, Marketing, Engineering, or a related field is preferred
- Preferred Certifications: Adobe Analytics Architect Certification, Adobe Target certifications
NICE TO HAVE:
- Familiarity with mobile tagging and optimization
- Experience with multi-touch marketing and integration of Adobe Target with other Adobe tools
- Experience with data visualization tools like Power BI, Tableau, and Workspace
- Knowledge of digital marketing strategies and best practices
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network comprises nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
Top Skills
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.
We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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