Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.
Who is Harrow?
Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!
Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:
- An expanding Retina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM
- A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE®
- A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM
- A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA®
- A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01
Lead, Digital Marketing
Harrow | Reports to: Head, Marketing
Position SummaryOwns Harrow’s enterprise digital marketing platform across all three franchises: social media, omnichannel campaigns, paid media, website and SEO, and digital measurement. Runs one shared intake queue so every brand gets digital capability without duplicating headcount.
Core Responsibilities- Set the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, built on HCP and patient journeys.
- Run the shared intake queue, prioritizing requests from the franchise pillars and platforms based on demand impact.
- Own paid media planning and buying for HCP and consumer audiences with agency partners.
- Own website, SEO, and content strategy; govern modular content and asset reuse.
- Define segmentation, personalization, and channel mix rules using Analytics.
- Own digital KPIs and dashboards; report channel ROI to the Head of Marketing.
- Partner with Marketing & Commercial Operations, which administers the CRM and martech stack, on the technology roadmap.
- Lead and develop social and digital marketer(s).
- Develop field-facing digital tools and integrate digital into field efforts with Sales.
- Amplify KOL content platforms (e.g., video series) across digital and social channels.
- Bring digital programs into launches, lifecycle marketing, and congress initiatives.
- Serve as the subject-matter expert and brand ambassador for Harrow’s digital and social presence, internally and externally.
- Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.
- Bachelor’s degree; 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare; prior agency experience a plus.
- Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
- Built omnichannel programs using CRM data.
- Has taken digital assets through PRC/MLR review; knows FDA promotional, privacy, and social-media rules.
- 3+ years managing people and agencies.
- Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
- Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.
- HCP media planning and marketing-mix measurement.
- Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.
- Remote (U.S.)
- Approximately 25%
Comp: $230,000 Plus Bonus
Skills Required
- Bachelor's degree
- 10+ years of experience in digital marketing
- 6+ years of experience in pharmaceutical, biotech, or healthcare marketing
- Hands-on experience with at least three channels, including web, email, paid social, programmatic, or SEM/SEO
- Experience building omnichannel programs using CRM data
- Experience taking digital assets through PRC/MLR review
- Knowledge of FDA promotional, privacy, and social-media rules
- 3+ years managing people and agencies
- Demonstrated experience with SEM, SEO, web analytics, and Google Ads
- Proficiency with AI platforms such as ChatGPT and Claude
- Proficiency with Slack
- HCP media planning and marketing-mix measurement
- Proficiency with Salesforce, Pardot, HubSpot, Power BI, and Google Analytics
- Adobe Suite experience
What We Do
Harrow (NASDAQ: HROW) is a growing leader in the ophthalmic healthcare market. Our mission as a growing leader in the ophthalmic healthcare market is driven by two core values: (1) unyielding dedication to innovation and (2) a mission of providing affordable and accessible medications. We pride ourselves on closely listening to the needs of providers and their patients, so we can do everything in our power to address them with high-quality products and services. Our worthwhile mission is producing amazing financial results, and because we’ve produced a 72% compound annual growth rate for our first eight years in business, we are one of the fastest-growing ophthalmic pharmaceutical companies in the United States.
