WHO YOU’LL WORK WITH
The Lead, Digital Marketing Social Japan reports to the Director of Digital Marketing in Tokyo and collaborates closely with Japan, Asia Pacific Latin America (APLA), and Global Social Media teams to deliver brand initiatives and year-round communications. This role partners with Brand Management to develop creative briefs and manages programming and publishing hand-offs with external agencies, ensuring seamless execution across platforms.
WHO WE ARE LOOKING FOR
Nike seeks a Lead, Digital Marketing Social who is passionate about shaping the future of sport and elevating consumer experiences across Nike’s owned social media channels, including Nike Tokyo Instagram and Nike Japan X. This position combines strategic thinking with creativity, leveraging data-driven insights and bold ideas to deliver impactful communications that foster strong engagement with the target audience.
- Minimum of 6 years of marketing experience, including significant exposure to social media marketing and a proven track record of delivering impactful campaigns
- Bachelor’s degree or higher required
- Proven ability to lead and execute high-impact social media campaigns; experience launching new social media accounts is a plus
- Expertise in marketing analytics and creative planning, with a test-and-learn mindset and exceptional project leadership skills to manage multiple priorities effectively
- Strong oral and written communication skills in both English and Japanese, with the ability to influence and inspire others
WHAT YOU’LL WORK ON
You will lead Nike’s social media strategy for Nike Tokyo Instagram and Nike Japan X, driving engagement and retention. You’ll harness platform capabilities and social algorithms to optimize communications, deliver insights, and build authentic connections that achieve brand goals.
- Lead and integrate social media marketing strategy, focusing on seasonal concepts and 365 communications
- Act as the subject matter expert for owned social media, leveraging platform capabilities to enhance brand experience and drive measurable outcomes
- Collaborate with cross-functional teams—including Brand Management, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, Sports Marketing, and Global Social Media—to amplify brand moments
- Stay ahead of industry innovations, emerging social media capabilities, and cultural trends to inform plans and create authentic consumer connections
- Measure success through brand strength, share growth, traffic to platforms, and lifecycle engagement metrics
Skills Required
- Minimum of 6 years of marketing experience, including social media marketing
- Bachelor's degree or higher
- Proven ability to lead and execute high-impact social media campaigns
- Expertise in marketing analytics and creative planning
- Strong oral and written communication skills in English and Japanese
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
-
Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
-
Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
-
Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
Gallery
