Information about benefits can be found here.
WHO WE ARE LOOKING FOR
We’re seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators’ voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners, and you foster a team culture that prioritizes respect and inclusivity.
You have a deep understanding of digital, social, and creator marketing, and can translate insights into actionable plans. You are a strategic problem solver, able to absorb a high amount of detailed information, summarise it, and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution, and you thrive in a fast-paced, dynamic environment.
WHAT YOU’LL WORK ON
Lead and develop creator marketing strategies and end to end campaigns for North America, across 2 key sport categories (e.g., Soccer & Football) and be a subject matter expert to advise on local New York campaigns.
Operationalize a tiered creator model, ensuring clarity in roles, responsibilities, and integration across teams for your given sport.
Establish and uphold brand standards and best practices for creator partnerships, ensuring brand safety and long-term value.
Forge strategic partner relationships (e.g., creators, agencies, platforms), including regular connection points, business reviews, and relationship milestones.
Design and implement a test & learn agenda, ensuring that we’re driving innovation and performance.
Drive seeding approaches for creators to ensure our network is best representing current product stories.
Partner closely with our Affiliate Marketing, Entertainment Marketing, and communications partners to ensure we’re delivering on brand & business goals.
Manage creators on-the-ground at events to ensure we’re driving impact in-person with the teen athlete.
WHO YOU’LL WORK WITH
You will be part of the larger North America Marketing team and reporting into the Director, North America Creator Marketing. You will partner with:
Global, GEO & City Marketing Teams
Communications, Entertainment, and Sports Marketing Teams
Brand Creative Studios
Marketplace Partner & Retail Teams
External Partners (Creators, Agencies, Platforms)
WHAT YOU WILL BRING
Extensive experience (6+ years) & proven track record in creator, influencer, or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.
Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.
Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
Ability to absorb a high amount of detailed information, summarise it, and present in a clear and concise manner to stakeholders
Stellar organisation skills: multi-tasking, ability to prioritise and work in parallel on several workstreams and meet deadlines
Passion for sports, culture, and innovation, with a genuine commitment to Nike’s mission and values
Dedication to fostering a team culture of collaboration, respect, and inclusivity
Bachelor’s degree in Marketing, Communications, Business or related field; MBA preferred
Ability to travel up to 30% & occasionally on weekends.
Work location: New York, NY.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Skills Required
- 6+ years experience in creator, influencer, or digital marketing (strategy through execution)
- Deep understanding of digital, social, and creator marketing and ability to translate insights into plans
- Outstanding interpersonal skills to collaborate with internal and external partners and creators
- Strategic problem solving and ability to switch between strategy and hands-on execution
- Ability to absorb, summarize, and present detailed information clearly to stakeholders
- Stellar organizational skills: multitasking, prioritization, and meeting parallel deadlines
- Passion for sports, culture, and innovation and commitment to company mission and values
- Dedication to fostering collaboration, respect, and inclusivity within the team
- Bachelor's degree in Marketing, Communications, Business, or related field
- MBA
- Ability to travel up to 30% including occasional weekends
- Work location: New York, NY (on-site)
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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