Role Overview
- As the Creative Design Lead, you will be responsible for developing and executing visually compelling graphics and branding materials that align with A23’s brand guidelines. You will collaborate with cross-functional teams to craft engaging creatives across digital assets designs that elevate the brand. This role requires a creative visionary with expertise in digital branding, advertising campaigns, and AI-driven design tools.
Key Responsibilities
- Lead the conceptualization and execution of high-impact visual designs for advertisements, branding campaigns, and digital assets.
- Develop visually captivating layouts, logos and creatives ensuring a unique brand identity.
- Translate design briefs into visually compelling ideas that align with A23’s branding and storytelling vision.
- Work closely with partner internal teams to create engaging graphics for social media, in-app promotions, events, and campaigns.
- Collaborate with copywriters and creative leads to produce campaign visuals with strong storytelling elements.
Requirements & Skills
- 5+ years of experience in graphic design/art direction, with a strong focus on advertising, branding and digital media.
- A strong portfolio showcasing work across digital/offline channels & advertising work
- Expertise in Adobe Suite (Photoshop, Illustrator, InDesign, After Effects), Figma.
- Knowledge and experience using AI-driven design tools (Midjourney, Firefly, Canva AI) to streamline workflow.
- Ability to work on branding projects from ideation to execution, ensuring consistency across all touchpoints.
- Proficiency in motion graphics, video editing, and animation is a plus.
- A keen eye for aesthetics, typography, and composition, with a deep understanding of how visuals drive engagement.
- Strong problem-solving skills and the ability to iterate quickly based on feedback.
- Excellent communication and presentation skills, with experience working in fast-paced environments.
Top Skills
What We Do
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 50 million+ users and multiple brand verticals like A23 Games A23 Rummy and Cricket.com, Head Digital Works has come a long way in the past 16 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments. We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.