Lead Data Analyst - R01558043

Primary Skills

• Adobe Analytics, Adobe Target, google analytics
• Funnel analysis
• Story telling
• Excellent communication

Specialization

• Digital Analytics Optimization: Analytics Practitioner

Job requirements

• Job Description:
• CXA Sr Digital Analyst
• The CX analytics-Sr Digital Analyst position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights from digital/web analytics data to drive key business metrics and personalization.
• To work with clients and, internal sales/solution teams and technical consultants to understand client's unique business requirements, guide technical consultants and help clients achieving their strategic goals (primarily related to their digital strategy).
• In addition, to help clients across all the phases of their digital analytics life cycle and support them effectively in getting value out of their Web Analytics & analytics tools. Though not a technical position, having prior digital analytics testing and personalization experience & candidates with a value and business outcomes bent of mind would be preferable.
• Responsibilities:
• • Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
• • Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
• • Help Prioritize issues, use cases and analysis based on impact and feasibility. • Make recommendations based on analysis and industry driver to impact customer’s digital strategy
• • Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
• • Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
• • Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
• • Use web analytics tools like Adobe Analytics, Google Analytics, Adobe Target, Google optimize, optimizely and other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements • Identify customer pain points and ideation for improving user engagement on digital channels
• • Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaigns using the Target tool.
• • Build detailed wireframes and manage their creative production in order to accomplish testing goals
• • Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Web Analytics tools
• • Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
• • Should be the primary business owner of Digital Analytics & Analytics implementation across different customer touchpoints
• • Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
• • Manage multiple client engagements simultaneously
• • Manage customer expectations appropriately and keep projects on schedule and within scope
• • Become an expert in the use of Adobe/Google products and the methods by which they can be used to effectively optimise online businesses
• • Work to educate clients on the best practices in relation to their specific industry and key business requirements
• • Keep accurate daily records of client billable time Additional Responsibilities:
• • Act as ‘the’ business owner and key strategic consultant for the clients
• • Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems
• • Support additional team members by mentoring and teaching
• • Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed. Required Skills & Must haves
• • 6-10 years of relevant experience working in web analytics and testing/personalization work streams or