Lead CRM Manager (5 month contract)

Job Description

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a Lead CRM Manager do?

• You will be responsible for the end-to-end delivery, from strategy development to the execution of campaigns, and evaluation of performance against KPIs

• As a Lead CRM Manager, you will play a vital role in the company’s Activation and Renewals teams and will be responsible for driving renewals and premium user growth through email and mobile channels (push and in-app)

• You will work closely with the Head of CRM and Product teams to define and optimise the CRM strategy, challenging the status quo with your growth mindset

• Your key responsibilities will include owning the delivery of optimised and triggered campaigns across channels, as well as supporting the wider CRM team with existing user journey optimisation and other BAU tasks

• You will analyse campaign results and use the data to propose new initiatives and A/B tests

• You are highly data-centric and comfortable self-serving and modeling data when needed. Your commercial awareness enables you to understand and explain the business context for decisions

• In addition to your core responsibilities, you will work closely with the insights, customer service, and research teams to identify opportunities to optimise conversions and engagement

• You will collaborate with relevant creative, product, and marketing teams to deliver consistent customer experiences across channels

What we're looking for in a Lead CRM Manager

• 4/5+ years CRM experience within an international business, ideally having worked on multi-language campaigns

• Strong stakeholder management skills

• Experience of cross channel CRM systems; specifically Braze

• Experience with Connected content / Braze Cloud Data Ingestion

• Equal balance of data-driven and creative

• Good eye for detail and good at multitasking

• Loves A/B testing, and knows how to use the results to improve performance

• Team player and someone who enjoys working with other people

• Experience in a subscription business is desirable

What happens next​

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.

• CV application review - We will review it as quickly as possible

• Let’s chat - Quick chat with our team about your experience and the role

• Interview - With the Hiring Manager

• Case Study - At home case study to show off your skills

• Interview - Interview to review the task and speak with other colleagues in the team

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.

If you like the sound of that, join us. We'd love to hear what you have to say.

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