Lead Creative Strategist, Social Media - Shark Beauty

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As our brands scale globally, social isn't a support channel, it's where discovery, conversation, and demand are created. We're building a social creative engine designed to move at the speed of culture, and we're looking for creative leaders who can help shape it.
Why This Role Matters
Social-first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched.
The Lead Creative Strategist is the creative owner for Shark Beauty on social. This role is embedded within the social creative team, accountable for what ships, and responsible for ensuring our content earns attention in-feed and in culture.
This is a hands-on creative role for someone who can ideate, write, direct, and make - while partnering closely with our Social Strategy team, Social Studios team, internal creators, and external collaborators to bring ideas to life at scale.
What You'll Do
Own Social-First Creative for Shark Beauty

• Serve as the creative lead and tastemaker for Sheak Beauty on social, in tight collaboration with the Sr. Director Social Media, Shark Beauty and VP, Social Creative

• Develop social-first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content

• Ensure creative work is designed to travel (through sharing, remixing, and conversation)

Create, Direct, and Ship

• Write, edit, and shape content across short-form video, stills, and emerging formats

• Direct shoots virtually, and in-person, with internal creators, studios, and partners - from lo-fi to higher-production moments

• Collaborate closely with internal creators and Social Studios to translate ideas into scalable content outputs

Partner Across Teams

• Work hand-in-hand with Brand, Social Strategy, Influencer, and Media partners

• Help shape creator and influencer creative by providing strong concepts, direction, and feedback

• Act as the creative connective tissue between strategy and execution

Raise the Creative Bar

• Push for work that is culturally fluent, platform-native, and unmistakably social-first

• Identify what's working, what's stale, and where the brand should experiment next

• Contribute to evolving creative playbooks and best practices across the social org

What Success Looks Like

• Social content that earns engagement because it's worth engaging with

• Clear creative POV for your brand on social

• Work that people share, reference, and talk about - not just scroll past

• Strong partnership with studios and creators that results in consistent, high-quality output

Who You Are

• 6-8+ years of experience in social-first creative, content, or creator-led environments

• A true hybrid: you can think conceptually and execute hands-on

• Fluent in internet culture, platforms, and formats - you know what works and why

• Comfortable directing others but never afraid to make things yourself

• Opinionated, collaborative, and allergic to boring content
• You must submit your portfolio with your application

Why Join SharkNinja

• Build social creative from the inside at a global, product-driven company

• Own real brands with real cultural presence across Home, Kitchen, and Beauty

• Work inside a team that values taste, speed, and execution

• Help define what "social-first" means at scale

One Line That Captures It
At SharkNinja, social creative isn't content to fill feeds - it's work designed to move people.
**This is on site in our NYC Beauty HQ
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$123,800-$189,800 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]