Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
This role is for someone who thrives at the intersection of creativity, data, and leadership - someone who understands that in performance marketing, the right creative concept can unlock massive growth. If you’re passionate about building systems, leading talent, scaling winners, and using data to guide every decision, this is your role.
Key Areas of ResponsibilityStrategic Creative LeadershipDesign and execute a long-term creative strategy focused on profit and scalable performance.
Identify growth opportunities and high-potential formats across Meta, TikTok, and other paid acquisition platforms.
Implement new frameworks, tools, and AI-driven systems to accelerate and automate creative output.
Lead cross-functional collaboration between creative, UA, product, and analytics teams.
Build a high-volume ideation system to ensure a constant stream of fresh, testable concepts.
Generate and validate innovative creative ideas aligned with channel needs, trends, and business goals.
Supervise, guide, and review creative output across video, static, UGC, and hybrid formats.
Ensure policy compliance across all platforms and proactively manage risk.
Analyze competitive landscape and market trends to fuel forward-thinking creative strategy.
Own key creative KPIs including ROAS, CPA, success rate, and profit per creative.
Establish clear benchmarks and success criteria for every concept tested.
Extend lifespan of top-performing creatives through adaptation, reformatting, and scaling.
Collaborate with UA managers to integrate creative learnings into campaign strategy.
Continuously improve average profit per creative through trend-driven iteration.
Lead and grow a team of creative producers, fostering a culture of ownership, experimentation, and performance.
Mentor team members and provide feedback that supports growth and high standards.
Build resilient production pipelines that support fast-paced iteration without compromising quality.
Drive knowledge-sharing and scalable best practices across the team.
3+ years in a creative leadership or production role within a performance marketing environment.
Strong background in ideating creatives for Meta, TikTok, and other performance platforms.
Proven success in developing concepts that directly impacted user acquisition and ROI.
Experience with UGC-style content, motion graphics, and performance-first storytelling.
Analytical mindset and ability to read raw performance data and extract creative insights.
Deep understanding of creative testing and iteration.
Excellent communication and leadership skills with experience in managing multidisciplinary teams.
High level of independence and ownership.
Advanced English.
Passion for health, fitness, and wellness tech.
Familiarity with mobile apps, subscription products, or consumer tech.
Experience integrating AI into creative workflows.
Ready to revolutionize the way we communicate wellness? Join us and be a vital part of our health-tech journey.
With possibility to relocate to our hubs in CY, PL, ESP
Check out some of our products
Muscle Booster — musclebooster.fitness
Yoga-Go — yoga-go.fit
WalkFit - http://walkfit.pro
Similar Jobs
What We Do
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications.
With an impressive 200M+ installs, and a suite of 5 revolutionary apps, we have positively impacted millions of users, fostering healthy habits and overall well-being. With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. Headquarted in Cyprus, our reach extends across us, Ukraine, Poland, the UK, and Spain, bringing together diverse talents and perspectives. From intuitive nutrition trackers to innovative fitness solutions, we're empowering individuals to embark on a transformative journey toward optimal health and happiness.
But we don't stop there. At Welltech, we're not just breaking boundaries; we're reshaping the future of nutrition, wellness, mindfulness, and fitness. The exciting part: Our mission goes beyond mere app development. We're building a holistic ecosystem of products designed to seamlessly integrate well-being into every facet of life.
Join us at Welltech and be part of a revolution that's redefining what it means to live well in the digital age.
