The Role
Own iDream Education’s visual and verbal brand identity across social, email, print, presentations, websites, partner materials, and events. Govern brand standards, audit communications, manage the brand playbook, and use analytics to improve creative decisions. Lead writers, video creators, and designers through briefs, reviews, feedback, templates, and reusable systems. Champion AI-powered design workflows using tools such as Figma AI, Claude, Canva AI, and Adobe Firefly, while training the team and improving creative speed and quality.
Summary Generated by Built In
Lead - Communication Design
Company: iDream Education (iPrep)
Location: Sector-32, Gurgaon
Role type: Full-time, Work from Office (field visits as required)
Experience: 5–7 years of direct and relevant experience with ownership of brand and communication outcomes
Industry Preference: EdTech, Education SaaS, Social Impact, Development Sector, or Purpose-led B2B/B2G brands
The Role Overview
We are looking for a Communication Design Lead — someone who sits at the intersection of visual craft, brand strategy, and systems thinking. This is not a purely executional role; it is an ownership role. You will be the single point of accountability for how iDream Education looks, sounds, and feels across every touchpoint — from a government presentation deck to an Instagram reel, from a field-use data report to a donor impact brief.
You will work closely with a cross-functional team of content writers, video creators, and visual designers, and will serve as the bridge between creative output and business intent. You will also be the person who keeps iDream ahead of the curve — experimenting with and mainstreaming AI-powered design tools to raise the quality and velocity of our communication.
About iDream Education
Vision: Unlimited Learning. Unlimited Growth. For Everyone.
Belief: We believe that access to learning and growth is a fundamental right, and that learning in its truest sense is the joyful unfolding of a being’s fullest potential — in all dimensions of life.
Mission: To deliver solutions and experiences that facilitate access to learning and growth for everyone, irrespective of their languages, geographies, abilities, curricula, age groups, learning styles, and socio-economic status.
iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th in English, Hindi, and Regional language mediums for universal reach and learning use as:
• iPrep Digital Class for Smart Classrooms
• iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
• iPrep PAL for Personalised Adaptive Learning
• iPrep Tablets for Preloaded Learning Devices with Monitoring
• iPrep App for a one-stop learning platform across Android, iOS, and Web
Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.
Company website: www.idreameducation.org | iPrep website: www.iprep.in
Core Responsibilities
- Brand & Communication Governance:Own and enforce iDream Education's communication guidelines (covering visual design, tone of voice, typography, colour, and layout) across all internal and external materials.
- Conduct regular audits of output from across the team to ensure on-brand consistency.
- Build and maintain a living brand and communication playbook that evolves with the organisation.
- Cross-Channel Distribution & Analytics:Own the end-to-end distribution strategy for communication assets across touchpoints: social media, email, print, presentations, website, partner decks, and event collateral.
- Track performance of communication across channels, derive insights, and feed those insights back into content and design decisions.
- Move the team from intuition-driven to evidence-informed creative choices.
- Team Coordination & Creative Direction:Act as the conductor for an orchestra comprising content writers, video creators, and visual designers. Set the creative brief, review output, provide structured feedback, and ensure timely delivery without compromising on quality.
- Create systems, templates, and reusable assets that allow the team to execute at high speed without starting from scratch each time.
- AI-First Design Workflow: Champion the integration of AI tools — Figma AI, Claude, Canva AI, Adobe Firefly, and other emerging platforms — into the day-to-day design and communication workflow. Identify bottlenecks where AI can compress timelines or raise quality, experiment with new tools proactively, and train the team on workflows that stick.
Requirements & Qualifications
- Experience: 5–7 years in communication design, brand management, or creative direction, with demonstrable ownership of a brand's visual and verbal identity.
- Portfolio: A strong portfolio showing range — long-form documents, social-first design, presentation decks, and ideally some video or motion work. The portfolio should show systems thinking, not just individual execution.
- Sector Context: Experience in EdTech, the Development sector, or mission-driven B2B/B2G environments is a strong advantage. An understanding of communicating with government, NGO, or CSR audiences will set you apart.
- Tool Proficiency: Expert-level in Figma. Comfortable with the Adobe suite. Familiarity with basic video editing and motion principles is a plus.
- AI Fluency: You use LLMs and AI design tools not as a novelty but as a daily productivity layer. You know how to prompt, iterate, and integrate AI output into a professional-grade creative workflow.
- Analytical Sensibility: Comfortable reading performance data from social and email platforms, and translating that data into actionable creative decisions.
What Makes You a Great Fit?
You have led a brand, not just executed within one. You have opinions about what good communication looks like in the impact sector, and you know how to operationalise those opinions across a team. You are excited about what AI is doing to the pace and quality of design, and you have already started building that into how you work.
Why Join iDream Education?
We are on a mission to take the best of digital learning to every corner of rural Bharat. At iDream, you will have the opportunity to build and own a communication function that is directly shaping how teachers, students, partners, and policymakers perceive and trust one of India's most purpose-driven EdTech platforms.
Skills Required
- 5-7 years of direct and relevant experience in communication design, brand management, or creative direction
- Demonstrable ownership of a brand’s visual and verbal identity
- Strong portfolio covering long-form documents, social-first design, and presentation decks
- Portfolio demonstrating systems thinking rather than only individual execution
- Expert-level proficiency in Figma
- Comfort with the Adobe Creative Suite
- Daily working fluency with LLMs and AI design tools, including prompting and iteration
- Ability to interpret social and email performance data and convert insights into creative decisions
- Experience in EdTech, development, or mission-driven B2B/B2G environments
- Understanding of communication for government, NGO, or CSR audiences
- Basic video editing and motion design principles
- Video or motion work included in portfolio
Am I A Good Fit?
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The Company
What We Do
iDream Education works to facilitate universal access to learning and growth through technology-enabled education. It partners with governments, NGOs, CSR organizations, education stakeholders, and edtech providers to deliver bilingual digital content and learning platforms for students in Grades 1–12. Its iPrep platform supports smart classrooms, digital libraries, personalized adaptive learning, teacher enablement, and continued learning through tablets and mobile devices.
