84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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LEAD COMMERCIAL ACCOUNT MANAGER (G3) – Media , Incentives and Insights
SUMMARY:
As a Lead Commercial Account Manager, you are the account quarterback, internally and externally to a portfolio of clients, within the vertical to drive organic growth strategies for Media, Incentives, and Insights. This includes the leadership of client goals and objectives across the commercial portfolio and overseeing the delivery of total business quarterly business reviews (Media Upfront, Incentives Plan, Insights Annual Plan). You are effective at identifying and closing opportunities with client Kroger facing teams to deliver on budget and lead all insight subscription renewals (84.51 Stratum, Collab Cloud, Data Direct). You leverage your consultative approach to drive insights utilization that delivers maximum value creation. You sell in insights and activation to support key KR collaborative processes such as 3CM, store testing, etc. and ensure flawless commercial execution across the book of business. You are curious and proactively explore and source ideas to drive larger portfolio account growth.
The Lead Commercial Account Manager will partner with cross-functional teams inclusive of Sales, Kroger teams, Data Science, Finance/Accounting and Product Strategy to ensure client experiences are consistently positive and engaging. The right candidate will bring an excitement, knowledge, and passion for our media, incentives, and insights portfolio. This candidate needs a minimum 5-7+ years’ experience in a fast pace environment focused on account management or business development roles.
RESPONSIBILITIES:
- Full-commercial portfolio account leadership that requires commercial acumen across entire portfolio.
- Understanding of Kroger business processes. Data-driven, customer-centric consultation.
- Oversees client goals & objectives across commercial portfolio, serving as primary point of contact for aligned clients. Budget retention through active client engagement. Oversee and deliver total business QBRs (Media Upfront, Loyalty Plan, Insights Annual Plan).
- Identify and close opportunities with Kroger facing teams (Sales, Shopper Mkg, Cat Man, Shopper Insights) to deliver on budget.
- Lead all insights subscription renewals (84.51° Stratum, Collab Cloud, Data Direct).
- Maximize adoption of and value-creation Insights subscriptions. Consult on utilization of insights to support key merch processes (ex – shelf, assortment, price/promo, cat strat, supply chain, innovation) and bridge insights utilization into activation opportunities. Strategically engage corporate data science orgs on data utilization (ex. 84.51° Collaborative Cloud consultation). Support all insights-to-activation utilization.
- Ensure flawless commercial execution across book of business. Drives strategic recommendations and brand performance convos, leveraging full suite of commercial products.
- Owns overarching client performance & value creation conversations for aligned clients as well as leads strategic recommendations & questions for the overall business.
- Proactively explore & source ideas to drive larger portfolio offerings from client and industry, process & account support.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Bachelor’s degree required
- 5-7+ years of account management and/or business development experience. Media, Incentives, or Insights experience required
- Strong experience maximizing investment decisions across the portfolio
- Collaborative, energetic, and thrives as a key part of a cross-functional leadership team
- Adept at continual learning and ability to represent a broad portfolio
- Works well under tight turnaround and deadlines
- Motivate & influence a positive, constructive culture, based on team-work, collaboration, & intellectual curiosity.
- Project management experience
- Strategic thinking and problem solving
- Strong communication, organization, prioritization and attention to detail
- Ability to navigate ambiguity & thrive in driving recommendations and solutions forward
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Top Skills
What We Do
At 84.51° we use sophisticated tools, technology and data analytics to help retail partners develop, nurture and embrace customer-driven relationships.
84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
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