WHO YOU’LL WORK WITH
The North America Jordan Brand Management Lead, Brand Initiatives, reports to the North America Jordan Brand Initiatives & Kids Director, and works with a highly collaborative, matrixed organization.
Key internal partners include:
- North America Brand Management (Kids, Basketball, FBAT Streetwear, Energy)
- North America Marketing Functions (Digital, Integrated Media, Retail/Partners)
- North America Brand Creative
- North America Brand Planning and Operations
- North America GMs (Kids, Basketball, FBAT, Streetwear & Energy)
- Global Communications, Sports Marketing, & Entertainment Marketing
- Global Brand Management, Marketing Functions, Creative, Narrative, Operations
- External Agency Partners
WHO WE ARE LOOKING FOR
We are seeking a candidate to join the North America Jordan Brand Marketing team. Our team is dedicated to driving consumer experience through insight-led strategies and maintaining strong cross-functional collaboration. The selected individual will be responsible for leading projects across functional and Jordan Sport categories, working in close partnership with North America Marketing Leadership and global sport and functional teams.
Candidates should demonstrate a history of delivering measurable results, excel in collaborative environments, and appreciate diverse perspectives. The ideal candidate is comfortable operating in a fast-paced, entrepreneurial setting, approaches challenges with solution-first, passion and resourcefulness, and confidently manages ambiguity as we serve the consumer, advance the culture, brand, and industry.
Essential Experience Required:
- A strong passion for Jordan Brand and a dedication to serving our consumer (The Defier)
- At least 5 years of experience, with expertise in Brand Management or Brand Marketing
- Experience in developing brand strategies and managing campaigns from start to finish, effectively focusing on consumer insights and needs
- A proven ability to achieve meaningful results and make an impact
- Demonstrated excellence in earning trust and encouraging team collaboration
- Skill in working within a matrixed organisation, aligning with various business, brand, and operational approaches
- Experience crafting briefs, leading cross-functional efforts and city-level alignment, and overseeing partnerships with external agencies.
- Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
Preferred experiences:
- A solid grasp of sports and cultural marketing
- Familiarity with retail operations in major regions, including Los Angeles, Chicago, and New York
- Proven background in experiential marketing, covering projects both big and small
WHAT YOU’LL WORK ON
As a member of this team, you’ll drive brand initiatives that connect with consumers and elevate the brand’s cultural relevance. You’ll collaborate with sports teams and cross-functional partners to deliver impactful work.
Roles & Responsibilities Include:
- Collaborate with Brand Planning and Operations on budget management, seasonal readiness
- Assist the North America Brand Initiatives Director in developing annual strategy and identifying key priorities.
- Create and execute end-to-end integrate campaigns, include media, product marketing, and experiential elements.
- Lead internal comms including pre-caps, recaps, insight gathering, materials for leadership shares
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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