Lead Brand Designer

Posted 9 Days Ago
Be an Early Applicant
San Jose, CA, USA
In-Office
150K-180K Annually
Senior level
Internet of Things
Trackonomy is an IoT startup that makes organizations more productive with our operating system for the connected world.
The Role
Lead the evolution of Trackonomy’s brand across digital, print, physical, and presentation formats. Create decks, collateral, event graphics, campaigns, and visual storytelling assets; build scalable design systems and templates; advise executive leadership; and manage contractors or external creatives. The role requires hands-on execution, creative leadership, cross-functional collaboration, and the ability to deliver polished work quickly in a fast-paced startup environment.
Summary Generated by Built In
Join the Trackonomy Team!

At Trackonomy, design isn’t just about making things look good—it’s about elevating perception, shaping company value, and turning complex ideas into compelling stories. We’re looking for a Lead Brand Designer who can both execute and lead—someone with the design chops to move fast and produce high-quality deliverables, and own the creative vision for Trackonomy’s brand, evolving and elevating it over time.

This is a hands-on role that sits at the intersection of visual storytelling, brand systems, and cross-functional collaboration. You’ll work closely with the CEO, marketing, and sales leadership to define, implement, and raise the standard of design across every external and internal touchpoint. From large-scale creative vision, to pitch decks,  sales sheets, event graphics and more, your work will be foundational to how the world sees Trackonomy.

We’re looking for someone who can own the function, not just respond to requests—someone who brings a strong point of view and can lead the brand’s evolution while rolling up their sleeves to get the work done.

What You'll Do
  • Own and evolve Trackonomy’s brand across digital, print, physical, and presentation formats
  • Execute high-impact design work across multiple formats—especially decks, one-pagers, and digital collateral
  • Drive visual storytelling for key business priorities: product launches, sales enablement, executive decks, events, campaigns, and more
  • Build scalable, flexible design systems and templates that enforce brand consistency across teams
  • Partner directly with the CEO and leadership team to deliver polished, high-quality design on tight timelines and in fast feedback loops
  • Proactively identify opportunities to improve and extend the brand across new channels and use cases
  • Lead small brand initiatives (e.g. identity refinements, contractor management, style updates) and help scope larger future evolutions (e.g. full rebrand, motion/video assets)
  • Act as the domain expert on brand design—a go-to resource for teams like Sales and Marketing to ensure brand alignment
  • Over time, help source and manage external resources (e.g. motion designers, 3D artists, interns) as needed to scale output
What You Bring
  • 6-10+ years of experience in brand, visual, or communication design, preferably in a startup or fast-paced, cross-functional environment
  • A portfolio that demonstrates range, polish, and systems thinking—particularly across pitch decks, digital content, brand identity, and marketing collateral
  • Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint, 
  • Experience supporting go-to-market teams and responding to high-velocity design needs with creativity and quality
  • A creative point of view and comfort advising leadership on brand direction
  • Ability to rally and manage other creatives, contractors, and freelancers to fill creative gaps during high-workload periods.
  • Proven ability to both execute independently and collaborate cross-functionally
  • Comfortable working under ambiguity, pressure, and evolving priorities—this is a startup, and we move fast
Why Trackonomy?

Trackonomy is building the operating system for the connected world. Backed by top investors like Kleiner Perkins and 8VC, we’re on a mission to bring intelligence to physical objects across critical industries—from logistics and security to healthcare and infrastructure.

We move fast. We care about what we build. And we treat every team member like a founder. This is an opportunity to join a team that’s solving meaningful problems at scale—and to help shape how the world sees us.


The salary range for this role is $150,000 to $180,000, plus bonuses and Pre-IPO equity. It is uncommon for anyone to be hired at or near the top range for their role, and final compensation is based on the facts and circumstances of the case. The compensation range is broad because it reflects many factors, including but not limited to skill sets, experience, and training directly relevant to the role, business and company needs, cultural fit, level, and location. 

Trackonomy Systems is proud to ensure equal employment opportunities to all individuals regardless of their race, color, religious creed, national origin, ancestry, physical or mental disability, sex, gender, gender identity, gender expression, sexual orientation, age, medical condition, genetic information, marital or registered domestic partnership status, military or veteran status, or any other characteristic protected by state, federal, or local law. 

We strive to provide a stellar experience throughout the application process and ensure all applicants will be given proper consideration based solely on merit and Trackonomy’s business needs.

Trackonomy Systems is dedicated to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need assistance or accommodation due to a disability while interviewing, please contact [email protected].

When you apply for a job on this site, you acknowledge and agree that the personal data contained in your application will be collected and processed by Trackonomy Systems, Inc. and/or one of its subsidiaries (“Trackonomy”) in accordance with our Applicant Privacy Notice.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ If you have any questions about our privacy practices, please contact [email protected]. 

When you apply to a job on this site, you acknowledge and agree that the personal data contained in your application will be collected and processed by Trackonomy Systems, Inc. and/or one of its subsidiaries (“Trackonomy”) in accordance with our Applicant Privacy Notice.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ If you have any questions about our privacy practices, please contact [email protected]. 

Skills Required

  • 6-10+ years of experience in brand, visual, or communication design
  • Portfolio demonstrating range, polish, and systems thinking across pitch decks, digital content, brand identity, and marketing collateral
  • Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint
  • Experience supporting go-to-market teams and handling high-velocity design needs
  • Creative point of view and ability to advise leadership on brand direction
  • Ability to rally and manage creatives, contractors, and freelancers
  • Ability to execute independently and collaborate cross-functionally
  • Comfort working under ambiguity, pressure, and evolving priorities
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The Company
HQ: Santa Clara, CA
375 Employees
Year Founded: 2017

What We Do

Trackonomy aims to make people and organizations more productive through our next-generation operating system for the connected world. Our vertically integrated, configurable platform of diverse technology building blocks enables our customers to drive digital transformation throughout their organizations. Despite being in strategic stealth mode, our solutions have been on ABC, CNBC, CNN, FOX and featured during US Senate hearings. In 2019 we joined AirBnB, Google, Palantir and Twitter as a recipient of the prestigious World Economic Forum Pioneer Award! We have raised over $250 million from top investors including Kleiner Perkins and 8VC.

Why Work With Us

Fueling our dynamic start-up culture is a people-centric approach, empowering individuals with immediately impactful roles. Our commitment to internal growth includes promoting from within and robust training. As we value a culture of learning, we celebrate successes as well as the opportunities we have to grow.

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