Lead Applied Analytics Manager

Become a Part of the NIKE, Inc. Team

NIKE, Inc. is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game!

WHO WE ARE LOOKING FOR

We’re seeking an experienced Lead Digital Manager to join Nike’s Geo & Marketplace Analytics organization. This role will primarily focus on delivering deep dive insights to influence the trajectory of Nike’s enterprise growth through the digital business. Reporting to the Director of Global Digital Insights, the Lead Digital Manager will work across Global and Geo stakeholders to unlock insights and integrate them into actionable recommendations that

maximize incremental digital profitable growth to benefit the greater Nike marketplace.

A successful candidate is someone obsessed with consumer insights, passionate about bringing insights to digital spaces, adept at turning large volumes of data into simple insights and recommended actions, and combining disparate data sources to provide invaluable context to the business problem. The candidate should feel comfortable working with multiple stakeholders and

managing multiple deliverables simultaneously. Experience in analytics and digital tools and data is critical to the candidate’s success in this role. Superb teamwork and strong communication skills are also essential.

WHAT YOU WILL WORK ON

As a Lead Digital Insights contributor, you will work within Nike’s Geo & Marketplace Analytics organization, and your key responsibilities will include:

• Lead and contribute to cross-functional insights & analytics projects to uncover opportunities in the marketplace and the digital business

• Enable digital teams to make data-driven decisions based on deep dive insight projects designed to address incrementality

• Communicate to leadership and partners business insights, risks and opportunities, and deliverables in a clear, concise manner

• Make sound decisions in ambiguous or difficult situations, including when under pressure

• Collaborate with the global digital business and geography analytics teams to ensure alignment with business and financial goals

• Contribute to establishing Digital Insights as a centralized center of excellence, representing best in class digital measurement, testing points of view, and one source of truth digital trends

• Translate complex data sets into thoughtful, concise, insights tailored to various audiences ranging from Digital business teams to Geography teams to Analytics, and across levels of leadership

• Identify opportunities to drive bold growth across priority sports by examining sports as a key driver in the digital trends

• Serve as a trusted advisor to both global and geography digital business teams, offering guidance on growth opportunities and innovative data-driven solutions to address business challenges and drive growth

• Help foster a culture of continuous improvement by contributing to the Digital

Insights team’s vision, embracing change, setting strategic priorities, and supporting growth and development

WHO YOU WILL WORK WITH

You will be a key member of the Enterprise Digital Insights team, collaborating with Global and Geography Digital, Data Science, Finance, Business Intelligence, and Digital Product. You will work closely with the Global & Geo Insights & Marketplace teams, to deliver insights that drive brand growth and commercial goals. 

In this role, you will also partner with Data Science and Enterprise Insights teams (Marketplace & Shopper Insights, Macro & Competitive Insights, and Sport Analytics) to elevate the organizational impact and operational efficiency of the Digital Insights team to create and implement scalable insights to drive digital engagement and growth.

WHAT YOU BRING

• A strong quantitative background acquired through a Business Analytics, Statistics, Mathematics, Economics, Data Science, or related field plus 5+ years of experience in Digital Analytics, Data Science, or related areas; or equivalent combination of education, experience or training. Will accept any suitable combination of education, experience and training.

• Expertise in digital measurement frameworks and digital product data

• Hands-on experience with SQL and proficiency in one or more scripting languages (R, Python, SAS).

• Proven ability to influence and communicate effectively with both technical and non-technical stakeholders, including senior leadership

• Strong problem-solving, analytical, and critical thinking skills with a high level of attention to detail and commitment to excellence

• Ability to synthesize multiple data sources to present a cohesive point of view designed to address a business problem

• Experience working in direct-to-consumer and retail environments, with a deep understanding of omnichannel trends.

• Passion for using data and analytics to optimize digital performance, drive top-line growth, and improve marketplace health by aligning brand and commercial outcomes.

This role offers an exciting opportunity to drive significant impact on Nike’s growth strategy by using data-driven insights to inform strategic decisions and improve business performance.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.