Lead Analyst, Analytics

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This role is remote-friendly.

The Lead Analyst, Health Customer Analytics will use in-depth knowledge in quantitative database marketing and un understanding of the business process to help conduct data and analytical analyses to support our client's marketing and promotional activities. These projects will include: Data Analysis and Mining, Analysis of Covariance (test & control), Cluster Analysis, Customer Profiling, Campaign Analysis, and Predictive Statistical Models. We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You have experience in Healthcare, especially in the CRM marketing space. You will work in collaboration with internal and client teams on data acquisition, analysis, and presentation of results.

• Data analysis and mining
• Report and deck building
• Customer profiling and segmentation analysis
• Statistical modeling

Additional daily activities may include:

• Establish through testing and experimentation the right statistical approach for a given client situation.
• Conduct ETL operations and coordinate with clients, agencies, and our teams on ETL.
• Determine quantitative methods for solving client issues.
• You will work with other internal groups throughout Merkle across the globe.
• You will evaluating and improving of internal tools and processes.
• You will developing reports and processes to manage data quality control.
• You will interpret, visualize, and support client teams to deliver insights on analytic results.
• You will anticipate project risk and constraints and work on solutions to address the risk/constraints.
• You will report to a Director.

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field; advanced degree (M.A., M.S., Ph.D.) preferred.
• 2+ years of experience in quantitative marketing arena, in database or digital (addressable) marketing, including understanding of relational database concepts
• Experience working in the Healthcare industry, specifically Pharma, helpful, but not required.
• Experience working in Salesforce Marketing Cloud required. Salesforce Data Cloud experience a plus.
• Proficiency with multiple analytics tools required; Python, R, SQL
• Databricks, Snowflake, and cloud computing platforms experience a plus.
• Experience in dashboard (Tableau, Datorama) design, deployment, and client delivery preferred.
• Experience applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems.
• Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems.
• Ability to translate analysis insights into relevant recommendations and strategies for marketers.

Additional Information

The anticipated salary range for this position is $68,000-$110,400. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AB2 #LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.