Lead, Account Marketing Innova/Culto LATAM

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Ciudad de México, Cuauhtémoc, Ciudad de México, MEX
In-Office
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead development and execution of retail marketing and visual merchandising strategies for Nike partner doors in Mexico/LATAM. Align seasonal priorities with Sales and Brand, direct agencies and retail partners, scale proven concepts, and ensure premium, consumer-centered in-store experiences through cross-functional collaboration with Visual Merchandising, Partnership Transformation, and Brand teams.
Summary Generated by Built In

WHO YOU’LL WORK WITH

This role is within the Nike Retail Marketing Mexico team and reports directly into the Account Marketing Sr Manager. The role collaborates closely with Partner Transformation, Visual Merchandising, Ekin, Sales, Merch and Brand teams to develop retail marketing plans and executions in the marketplace. External partnerships include Retail Parnters, creative agencies, suppliers, and vendors.

  • APLA Geo and Latam Retail Marketing: including Partnership Transformation, Visual Merchandising, EKINs and Operations.
  • LATAM Brand Marketing: Global Football, Running, Training and Kids.
  • Sales and SMD´s: including Merchandising, Business, Integration, and Marketplace Supply Chain
  • Partner teams: across marketing, retail, planning, merchandising, and e-commerce.

WHO WE ARE LOOKING FOR

Nike is seeking a highly organized and motivated creative individual who is passionate about retail executions with strong brand storytelling. This person is driven and a doer, with a sharp eye for detail, thrives in a dynamic, ever-evolving environment.  They are passionate about sport, retail, and consumer journeys to deliver the best experience through stores. This person embraces challenging conversations with external partners (agencies & retailers) and communicates clearly to a broad and diverse audience.

  • Bachelor’s degree or equivalent combination of relevant education, experience in executions at Retail stores launching a campaign, Visual merchandising and planning consumer journey.
  • 6+ years of retail- marketing and Visual Merchandising execution experience. Mid-large fleet and marketplace partner experience.
  • A track record of implementing a test and learn offense, with a consumer first mindset. Shown ability of adapting to change in business needs or direction.
  • Strategy and goal-set oriented to ensure the executions at Retail are happening in a premium and consumer centered way.

WHAT YOU’LL WORK ON

You’ll be responsible for developing and executing retail elevation strategies for Nike with our partner retail doors. From working with our Sale teams, Brand Marketing team and SMD´s to determine seasonal priorities, elevating Nike stories with our retail partners, scaling proven concepts, to working in partnership with our Visual Merchandising and Partnership Transformation teams, you’ll work cross-functionally to bring the best executions of Nike to life in our Partner doors:

  • Lead and develop retail marketing premium execution for the Mexico marketplace for Sporting goods partners. Aligning strategy to Sport Strategy and Priorities with our Sales and consumer needs.
  • Adopt and adapt retail excellence principles at the marketplace to win with seasonal and seasonless initiatives to win at the moment of truth executing Global Sport Brand direction.
  • Deliver clear direction to agencies and retail partners to execute and maintain retail marketing and visual merchandising Sport Brand standards with our marketplace partners including, Sporting goods, and Sport Specialty.
  • Become the Sport retail expert on marketplace partners to lead the ideation and creation of consumer-right journey and experiences across diverse partner retail environments.
  • Build a strong relationship with our APLA Geo Retail marketing and Partner Transformation teams to ensure they are delivering the tools and guidance we need to ensure premium executions.

Skills Required

  • Bachelor's degree or equivalent combination of relevant education and experience in retail store executions, visual merchandising, and consumer journey planning.
  • 6+ years of retail marketing and visual merchandising execution experience, with mid-to-large fleet and marketplace partner experience.
  • Proven track record implementing a test-and-learn approach and operating with a consumer-first mindset.
  • Experience developing and executing retail elevation strategies and aligning retail executions to Sales and Brand priorities.
  • Ability to lead and direct agencies and retail partners to execute and maintain brand and visual merchandising standards.

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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