Company Description
We're looking for a seasoned Marketing Specialist with PR and educational platform promotion experience. You'll be part of a creative team developing Sigma Software University. Understanding the IT industry would be a plus.
Our ideal candidate is a mature specialist with a systematic approach, dedication, a sense of responsibility, and the ability to work independently. We are seeking someone who takes the initiative and drives the project forward, rather than just performing tasks.
You'll join a skilled team of PR, marketing, and Learning & Development experts who create and promote educational products for both Ukrainian and international markets.
If you enjoy challenges and are eager to achieve new goals, we welcome you to join our team!
Job Description
- Contribute to building a marketing/PR strategy for Sigma Software University's numerous products
- Develop and implement a marketing strategy to attract clients
- Identify the target audience, its segments, and needs; formulate a communication strategy with the audience
- Implement a media plan for communication with the target audience, create and implement PR/Marketing campaigns for promo of Sigma Software University's products
- Work with opinion leaders, trusted media resources, and IT communities
- Gather and present B2B clients’ testimonials on the website and social media
- Manage key performance indicators of campaigns and develop a loyalty program
Qualifications
- 1-2 years of experience in a similar position
- Solid understanding of the IT education and training industry, including its trends, target audience, competitors, and regulatory requirements
- Good knowledge of copywriting, remarketing, Google Ads & Analytics principles, including creating compelling content for websites, social media, emails, and other marketing materials
- Knowledge of different marketing tools and channels, ability to choose the right ones
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools
- Excellent writing skills
- Advanced Ukrainian level
- Upper-Intermediate level of English or higher
- Creative thinking is a must
- Ability to be adaptive to changing company needs with superior problem-solving skills
- Experience working in a fast-paced, dynamic work environment and able to multitask on a variety of different projects
WOULD BE A PLUS
- Prior experience working in PR, including experience with event management, content writing, work with media and influencers, etc.
- Knowledge of IT and educational platforms
- A network of connections with local community leaders and influencers
What We Do
Sigma Software Group, an award-winning and trusted IT partner, has been serving customers for over 21 years, providing comprehensive IT solutions to various businesses, ranging from startups to established software product houses. As one of Europe's substantial IT consultancies, it brings together a dedicated workforce of over 2,100 professionals in 40 offices across 19 countries. With a diverse client base, including more than 300 enterprises, including Fortune 500 stalwarts, Sigma Software Group is a preferred choice for developing solutions that help businesses create cutting-edge products while meeting their unique needs.
Sigma Software Group operates as a dynamic ecosystem of tech companies, offering 25 ready-to-implement innovative products and 40+ value-added services. Furthermore, Sigma Software Group is committed to fostering innovation through initiatives such as the Sigma Software Labs business incubator, Sigma Software University, the SID Venture Partners VC Fund, UA Tech Network, Techosystem, the European Business Association, and other collaborative efforts.
Since 2015, Sigma Software Group has consistently earned recognition on the IAOP's prestigious World's Top 100 Outsourcing list. The company's accomplishments have also been acknowledged by prominent global media outlets such as Forbes, CNBC, The Times, and Reuters