Landing Page Designer & Conversion Rate Optimization (CRO) Specialist

Reposted 22 Days Ago
Hiring Remotely in United States
Remote
Mid level
AdTech • Agency • Marketing Tech • Design
Growing your business, one click at a time.
The Role
Design and optimize landing pages to enhance conversion rates for DTC brands. Collaborate with teams, run A/B tests, and analyze performance metrics for continuous improvement.
Summary Generated by Built In
Landing Page Designer & Conversion Rate Optimization (CRO) Specialist

Department: Creative & Performance
Reports to: Head of Creative + CRO Lead
Company: Accelerated Growth Studio (AGS)

Role Overview

You will own the end-to-end design and optimization of high-performing landing pages for DTC brands. Your mandate is simple: increase conversion rates, drive revenue, and ship clean, fast, high-intent user experiences that match brand and performance goals. This is a high-output role requiring speed, iteration, and deep understanding of DTC performance marketing.

Core ResponsibilitiesLanding Page Design & UX
  • Build high-converting landing pages in Replo, Shopify, Refresh, or Webflow (Replo preferred).
  • Translate briefs, brand assets, and insights into polished, conversion-oriented layouts.
  • Ensure pages load fast, above-the-fold hits immediately, and UX is frictionless.
  • Maintain design standards that align with AGS performance expectations.
Conversion Rate Optimization
  • Implement CRO frameworks including hypothesis-driven testing, heuristic auditing, and behavioral UX.
  • Identify friction points and recommend weekly optimization opportunities.
  • Execute and manage variant pages and experiments.
  • Follow proven DTC structures: hero value prop, proof, benefits, offer, FAQ.
Testing & Performance Analytics
  • Run A/B tests through Replo, Shopify or equivalent tools.
  • Use Motion, Triple Whale, GA4, and Meta Ads Manager to evaluate performance.
  • Monitor CVR, AOV, bounce rate, scroll depth, and engagement metrics.
  • Iterate quickly based on data and campaign results.
Collaboration
  • Work with Creative, Paid Media, and Client Account Leads in weekly sprints.
  • Communicate proactively about deliverables, timelines, dependencies, and blockers.
  • Participate in creative reviews and performance syncs.
Required Skills & Experience
  • 2–4+ years of landing page design experience with DTC/eCommerce brands.
  • Expert-level Replo skills (non-negotiable).
  • Strong understanding of mobile-first UX, visual hierarchy, and performance-driven design.
  • Experience with A/B testing and interpreting performance metrics.
  • Deep knowledge of conversion psychology and offer architecture.
  • Portfolio demonstrating DTC landing pages that drove measurable results.
Traits That Win Here
  • Obsessed with performance, speed, and clean execution.
  • Understand that “pretty” is secondary to “converting.”
  • Organized, urgent, and comfortable with tight deadlines.
  • Proactive communicator and idea generator.
  • Data-driven and able to take feedback well.
Tools You’ll Use
  • Replo
  • Shopify
  • GA4
  • Motion / Triple Whale (nice to have)
  • Figma (nice to have)
  • Hotjar or similar heatmap tools
KPIs
  • Landing Page Conversion Rate improvements
  • A/B test velocity and test success rate
  • Page load speed and UX quality
  • Delivery timelines and accuracy

Revenue-per-visitor impact

Top Skills

Figma
Ga4
Hotjar
Motion
Replo
Shopify
Triple Whale
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The Company
HQ: Venice, CA
8 Employees
Year Founded: 2020

What We Do

Accelerated Growth Studio is a tight-knit collective of full-funnel growth marketing experts. With over a decade of experience scaling successful brands across a variety of industries - our goal is to be your trusted growth partner from 0-figure revenue, to 9-figure, from boot-strapped and all the way through acquisition.

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