About the Role
We are looking for a dynamic Business Development Manager/ Key Account Manager to lead our professional channel expansion in the Nordic region (primarily Sweden and neighboring countries). This role will focus on building and developing key partnerships across sectors such as security, networking (PoE), creative printing, garden tools, and audiovisual solutions — helping our products succeed in non-traditional, multi-tier distribution environments.
Key Responsibilities
Develop and execute business strategies for B2B and professional sales channels in the Nordic region.
Identify, engage, and manage key accounts including regional distributors, installers, and service providers.
Deeply understand local industry structures—installers, resellers, service providers, and DIY/professional dealers—and tailor expansion plans accordingly.
Build trust-based relationships with key customers and channel partners to integrate our products into their business models.
Evaluate channel potential and new business opportunities, and propose feasible growth initiatives for each product category.
Collaborate closely with HQ and product teams to refine GTM strategies (pricing, positioning, promotions, and channel mapping).
Prepare regular business reports, forecasts, and performance reviews to support strategic decision-making.
Play a pivotal role in developing a multi-category commercial presence and establishing our long-term local operations foundation.
Requirements
Fluent in Swedish and English, with a Bachelor’s degree or above in Marketing, Business, or related fields.
3–5 years of experience in B2B or professional channel sales in Northern Europe—preferably within security, networking, AV, or creative printing industries.
Strong understanding of Nordic consumer electronics and enterprise ecosystems; existing relationships with major distributors are a plus.
Excellent communication, negotiation, and relationship-building skills across technical and business contexts.
Capable of market analysis and channel mapping, with solid business acumen and data-driven decision ability.
Self-motivated, results-oriented, and able to work independently while collaborating with global HQ teams.
Passionate about emerging technology categories and creative business models.
Strong teamwork ethic, organizational capability, and ability to thrive in a fast-evolving, multi-category environment.
Location:
Preferably based in Sweden (Stockholm area), with flexibility to travel across Nordic countries.
Interested candidates, Kindly share your resume at [email protected]
Skills Required
- Fluent in Swedish and English
- Bachelor’s degree or higher in Marketing, Business, or a related field
- 3–5 years of experience in B2B or professional channel sales in Northern Europe
- Experience in security, networking, audiovisual, or creative printing industries
- Strong understanding of Nordic consumer electronics and enterprise ecosystems
- Existing relationships with major distributors
- Excellent communication, negotiation, and relationship-building skills
- Ability to perform market analysis and channel mapping
- Strong business acumen and data-driven decision-making ability
- Ability to work independently and collaborate with global headquarters teams
- Strong teamwork and organizational skills
- Ability to thrive in a fast-evolving, multi-category environment
- Based preferably in Sweden, particularly the Stockholm area
- Willingness to travel across Nordic countries
What We Do
Minnovation is an HR consulting and Employer of Record (EOR) company helping businesses expand into new markets across the Nordics and Europe. It provides compliant employment, payroll, and HR solutions, with a mission to simplify international workforce expansion through efficiency, compliance, and flexibility. The company reports rapid, sustainable growth and operates with a global focus for clients and employees alike.
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