Junior SMS/Email Marketing Specialist

Location: On-site, Delijorgji Complex, Tirana, Albania

Employment Type: Full-time

Work Schedule: Monday – Friday, 08:00 – 17:00

About the Role

We are looking for an SMS/Email Marketing Specialist to support the execution, monitoring, and optimization of direct marketing campaigns across email, SMS, and messaging channels.

This role is a good fit for an early-career marketing professional with 1–2 years of digital marketing experience who is interested in developing deeper expertise in CRM, lifecycle marketing, automation, and direct messaging. Previous experience with email, SMS, CRM, or related campaign channels is a strong advantage.

The ideal candidate is organized, analytical, detail-oriented, and comfortable working with campaign platforms, audience data, marketing flows, and performance reports. They should be proactive, able to take ownership of assigned campaigns, and comfortable learning new marketing technologies.

Key Responsibilities:

·  Set up, launch, and manage email, SMS, and direct messaging campaigns.

·  Support the creation of campaign flows, audience segments, message sequences, links, and tracking.

·  Assist with campaigns focused on acquisition, engagement, retention, reactivation, and conversion.

·  Coordinate campaign copy, creative assets, audience requirements, approvals, and launch timelines.

·  Perform campaign QA before launch to ensure targeting, links, tracking, flows, and audience rules are working correctly.

·  Monitor campaign performance and flag issues or optimization opportunities.

·  Analyze key campaign metrics such as delivery rate, open rate, engagement, clicks, conversions, opt-outs, and revenue.

·  Support A/B testing across messaging, timing, audience segmentation, offers, and campaign structure.

·  Work closely with the marketing team to improve campaign performance and customer journeys.

·  Learn and operate new marketing, CRM, automation, and messaging platforms as required.

·  Work with external platform partners and vendors when needed.

·  Maintain clear documentation of campaign setups, results, learnings, and best practices.

Requirements:

·  1–2 years of experience in digital marketing, preferably with exposure to email marketing, SMS, CRM, lifecycle marketing, paid media, lead generation, or related areas.

·  Experience working with digital marketing campaigns and a basic understanding of campaign execution, monitoring, and optimization.

·  Basic understanding of customer segmentation, marketing funnels, customer journeys, and campaign performance.

·  Comfortable working with marketing platforms, dashboards, spreadsheets, and campaign data.

·  Strong attention to detail, especially when working with audiences, links, tracking, campaign settings, and automated flows.

·  Analytical mindset and willingness to use campaign data to improve performance.

·  Good written communication and copywriting skills, especially for short-form marketing messages.

·  Organized and able to manage multiple campaigns and tasks at the same time.

·  Fast learner who is proactive and comfortable working with new tools, changing platforms, and developing marketing technologies.

·  Good English communication skills.

Nice to Have:

·  Hands-on experience with email or SMS marketing platforms.

·  Experience with tools such as Klaviyo, Mailchimp, Braze, Manychat, Chatfuel, WhatsApp Business, HubSpot, or similar platforms.

·  Experience with Facebook Messenger, Instagram DM, WhatsApp, SMS, or chatbot campaigns.

·  Experience building automated marketing flows or customer journeys.

·  Familiarity with A/B testing, UTM tracking, conversion tracking, or campaign reporting.

·  Experience in performance marketing, affiliate marketing, lead generation, gaming, fintech, ecommerce, or app marketing.

·  Experience working with high-volume marketing campaigns.

Why Join us?

·  Work in Tirana’s premier business hub at the Delijorgji Complex.

·  Build hands-on expertise in CRM, lifecycle marketing, automation, and direct messaging with training and support from the team.

·  Grow your career in a supportive, fast-evolving company that values initiative, ownership, and continuous development.

·  Benefit from an annual salary review and an end-of-year bonus based on performance.

·  Receive a health card after 6 months, providing access to benefits and discounts across a network of healthcare providers.

·  Enjoy Happy Hours every Friday — a great opportunity to relax, connect, and celebrate the week with your team.

How to Apply:

Send your CV in English to [email protected] with the subject “Application – SMS/Email Marketing Specialist” or apply through LinkedIn.

Candidate Privacy Notice:

The personal information provided in your CV and application materials will be processed by Bulls Vision Group solely for recruitment and selection purposes, in accordance with Law No. 124/2024 “On Personal Data Protection.” Your information will be accessible only to authorized personnel and will be retained only for as long as necessary for the recruitment process and in accordance with applicable data protection requirements. You may exercise your applicable data protection rights, including requesting access to, correction or deletion of your personal data.