LATRO is a multinational company with worldwide operations and support offices. Headquartered in the United States, we have major operating offices in Dubai, UAE and Amman, JOR, as well as personnel based in every major global region. We are a thriving multicultural, globally positioned team of seasoned technical and business industry experts, driven by our mission to help communication and fintech service providers thrive in the digital era through our expert technologies and trusted services, empowering them to connect the world.
We provide innovative RAFM (Revenue Assurance and Fraud Management) and AI/ML Analytics-driven solutions as well as comprehensive telecom application managed services to the telecommunications and Fintech industry. A recognized and trusted name in the industry for more than a decade, we believe that helping our customers safeguard their bottom lines powers investment and fuels job sustainment, resulting in overall economic growth where it is most needed.
We are an agile, non-bureaucratic company characterized by technological innovation, extraordinary effort, and dedication to our customers and employees. The atmosphere is dynamic and fast paced, shifting rapidly to the pressing needs of our customers.
We believe that our success is driven by the talent and dedication of our team. When you join us, you’re not just starting a job – you are embarking on a fulfilling career journey offering you the opportunity to grow, embrace innovation, experience meaningful work, and collaborate with a global team of expert colleagues across diverse disciplines. All in addition to a competitive compensation package.
Our supportive, collaborative work culture is a hallmark of the LATRO employee experience. To learn more about our core values and organizational culture, including from some of our existing team members, as well as the application process, please visit our
Careers Page.
The Junior SEO & AI Search (AEO) Executive
is responsible for supporting LATRO’s organic growth by improving visibility across traditional search engines and emerging AI-powered answer engines, through hands-on SEO execution and structured content optimization.
The Junior SEO & AI Search (AEO) Executive reports to the Marketing Director and collaborates closely with Content, Product Marketing, Sales, and Development teams to align SEO and AEO activities with business and commercial objectives.
The Junior SEO & AI Search (AEO) Executive is based in Amman, Jordan.
JOB RESPONSIBILITIES
SEO Execution
- Conduct keyword research and search intent analysis aligned with LATRO’s solutions and industries
- Optimize website pages, blog content, and landing pages (meta tags, headings, internal linking, content structure)
- Identify and support resolution of technical SEO issues (indexing, crawl errors, performance, site structure)
- Collaborate with content and marketing teams to ensure SEO best practices are consistently applied
- Monitor keyword rankings, traffic, and performance using analytics tools and generate actionable insights
Content Optimization
- Support development and optimization of high-value, SEO-driven content aligned with target buyer personas
- Maintain keyword-to-content mapping and ensure alignment with product messaging and campaigns
- Refresh and optimize existing content to improve performance and relevance
AEO / AI Search Optimization
- Support LATRO’s Answer Engine Optimization (AEO) initiatives and experimentation
- Develop and structure content to directly answer user queries and align with question-based search behavior
- Optimize content for featured snippets, AI summaries, and zero-click search results
- Contribute to building content frameworks that improve discoverability in AI-driven search platforms
Analytics and Continuous Improvement
- Track and report on SEO and AEO performance metrics
- Analyze competitor activity and identify content and search opportunities
- Stay up to date with search engine algorithm updates and emerging AI search trends
Collaboration
- Work cross-functionally with Product Marketing, Sales, and Operations to translate industry insights into search-driven content opportunities
- Support alignment between SEO activities and broader marketing campaigns and business priorities
JOB SKILLS AND QUALIFICATIONS
Required
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
- 1–3 years of experience in SEO or digital marketing
- Strong understanding of on-page, off-page, and technical SEO fundamentals
- Hands-on experience with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs or similar)
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written and verbal communication skills
- High attention to detail and ability to work in a fast-paced environment
Preferred
- Exposure to B2B marketing, telecom, fintech, or technology sectors
- Understanding of content strategy and buyer intent mapping
- Interest in AI-driven search, AEO, or emerging digital marketing trends
- Basic knowledge of HTML/CSS or website structures
Skills Required
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
- 1-3 years of experience in SEO or digital marketing
- Strong understanding of on-page, off-page, and technical SEO fundamentals
- Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written and verbal communication skills
- High attention to detail and ability to work in a fast-paced environment
- Exposure to B2B marketing, telecom, fintech, or technology sectors
- Understanding of content strategy and buyer intent mapping
- Interest in AI-driven search, AEO, or emerging digital marketing trends
- Basic knowledge of HTML, CSS, or website structures
What We Do
LATRO is a thriving multi-cultural, globally positioned team of seasoned technical and business industry experts energized by ensuring the financial health of our customers – driving innovation to solve their complex business problems. A recognized and trusted name in the global telecommunications industry for more than a decade, we help our customers across the world unlock value in their data assets and protect incomes – putting revenue back in their hands where it belongs. We provide the valuable data insights they need to take action. We believe, and agree with our customers, that recovering and protecting revenue fuels national investment, promoting job creation and sustainment resulting in overall economic growth where it is most needed.
