Company Overview
CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning.
We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We’ve already won awards for best AI platform and voted LinkedIn’s Number 1 Top Start-ups 2021!
If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!
Overview
As a Product Associate for our website, you'll play a pivotal role in managing and enhancing our online presence. You'll collaborate closely with cross-functional teams to ensure that our website delivers an exceptional user experience, aligns with business goals, and drives growth. This role requires a blend of technical proficiency, analytical thinking, and creativity to optimize website performance and meet the evolving needs of our audience.
Key Responsibilities
Website Management:
- Oversee day-to-day operations of the website, ensuring content accuracy, functionality, and performance.
- Implement updates, enhancements, and bug fixes in collaboration with development and design teams.
- Monitor website analytics to identify areas for improvement and track key performance metrics.
Content Strategy:
- Develop and execute a comprehensive content strategy to engage users, enhance SEO, and drive conversion.
- Coordinate with content creators to ensure timely delivery of high-quality, relevant content.
- Conduct periodic content audits to maintain consistency, accuracy, and alignment with brand guidelines.
User Experience Optimization:
- Conduct user research, usability testing, and analysis to understand user behavior and preferences.
- Propose and implement enhancements to improve website navigation, accessibility, and overall user experience.
- Collaborate with design and development teams to prototype and iterate new features and functionalities.
SEO and Traffic Generation:
- Lead SEO initiatives to increase organic traffic, improve search engine rankings, and maximize visibility.
- Optimize website structure, metadata, and content to align with target keywords and search intent.
- Stay updated on SEO best practices, algorithm changes, and industry trends to maintain competitive advantage.
Cross-functional Collaboration:
- Work closely with marketing, sales, and product teams to align website initiatives with broader business objectives.
- Coordinate website updates and launches to support marketing campaigns, product releases, and promotional activities.
- Serve as a liaison between technical and non-technical stakeholders, facilitating communication and resolving issues.
Requirements:
- Previous experience with start-up incubators, accelerators, and ideation.
- To have lead or been involved in any innovative initiatives.
- The successful candidate will posses a high level understanding of technical concepts.
- Previous experience with software development or data analysis is a plus
What We Do
CAFU is your on-demand car services app. Saving you time by bringing fuel and car services directly to you. We take care of all your car needs, from fuel, car wash, engine oil, battery, tire change, car insurance and even emergency fuel, all in one app. Our mission at CAFU is to make car ownership a hassle-free experience, freeing up your time for the things that truly matter.
