Junior/Middle User Acquisition Manager (TikTok)

appflame – Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

We are today:

• 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw; 

• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the 'Place for Growth' category.

Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 70 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions. 

Our mission:

• Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 list of product companies in the world.

• Become a unicorn.

• Turn Ukraine into a country where unicorns are born and thrive.

We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

Hily. It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships. The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble. Hily today: 39M users, 1.5B likes sent, 50M+ matches annually.

You will:

• Run performance marketing campaigns on TikTok;

• Run and optimize campaigns based on ROAS and LTV;

• Run tests, collect and analyze data, identify trends and insights, manage budget;

• Cooperate with creative team about creatives production;

• Develop automation and auto-rules for acquisition;

• Analyze competitors, suggest ideas, and generate a hypothesis.

We’ll have a match if you:

• Are genuinely passionate about performance marketing and want to grow specifically in TikTok UA;

• Are highly proactive: you don’t wait for tasks, but ask questions, suggest ideas, and look for ways to help; 

• Love learning: you regularly read/watch cases, courses, and are ready to invest time into self‑education; 

• Feel comfortable working with numbers and making simple conclusions from data;

• Are attentive to details and double‑check your work (links, targeting, budgets, naming, tracking);

• Can organize yourself: keep tasks, deadlines, and reports in order;

• Are not afraid of routine and repetitive tasks at the start, understanding this is how you gain expertise.

Will be an advantage:

• Any hands‑on experience with ads (TikTok / Meta / Google / others) – even small budgets, your own project, freelance or course practice;

• Experience using TikTok actively: your own content, blog, or deep understanding of trends and formats; 

• Completed courses in digital marketing / performance / UA (with certificates or projects); 

• Basic familiarity with analytics tools (e.g. GA4, AppsFlyer, Adjust, Firebase) at least on a theoretical level; 

• Understanding of basic performance metrics: CPI, ROAS, LTV, payback period (even just definitions); 

• Experience in startups, product teams, gaming or mobile apps.

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in the development of Ukrainian products that compete with the world's best market players.

• The opportunity to implement your ideas rather than being a cog in the system.

• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.

• Be around like-minded people who work on results.

• Work with the global market and a huge audience.

• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices. 

• Well-established processes and great opportunities to growth within the company.

• Transparent evaluation of work based on personal performance indicators.

• Great benefits package and fair compensation.

We provide all you need for your talents to be fully revealed.

We are loyal to our people. Our loyalty doesn't fade at the end of the working day. 

We do not leave our people alone with their problems, neither professional nor personal. 

Join us.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.