The Role
Creates and coordinates dealership marketing content across social media, websites, email, and community channels. Responsibilities include photography, video, content calendars, customer engagement, AI-assisted content development, SEO content organization, campaign support, and performance tracking. The role requires collaboration with sales, service, and management teams, careful review of public-facing materials, protection of customer information, and reliable project follow-through.
Summary Generated by Built In
Junior Marketing Manager
This is a unique position for an individual looking to prove themselves in the Automotive Digital Marketing space at the dealership level. While we adhere to the standard forms of digital advertising, we are open to new creative ideas and will encourage input. Hours and salary are open and while experience is always a plus attitude and creative thinking are foremost.
Responsibilities
- Create social media content, including photos, short videos, reels, stories, and posts
- Capture vehicle walkarounds, employee features, dealership events, and customer stories with appropriate permission
- Maintain a content calendar and coordinate with sales, service, and management to highlight relevant vehicles, offers, and dealership news
- Monitor comments and messages, respond professionally, and connect customer inquiries with the appropriate team
- Assist with website updates, email campaigns, promotions, and community marketing
- Use AI tools to brainstorm ideas, draft captions, repurpose content, organize projects, and reduce time spent on repetitive tasks
- Review AI-generated work for accuracy and brand consistency, protect customer information, and obtain approval for pricing, offers, and promotional claims
- Track engagement, website traffic, and inquiries to understand what’s working and recommend improvements
- Keep marketing materials organized and follow projects through to completion
Skills Required
- Working knowledge of Facebook, Instagram, TikTok, and current social media formats
- Basic photography and video skills, including smartphone shooting and simple editing
- Familiarity with ChatGPT, Canva, CapCut, or similar tools
- Strong writing skills and attention to detail
- Good judgment regarding public-facing content and customer information
- Ability to collaborate across departments and take initiative
- Ability to write and organize SEO content
- Organization, reliability, and ability to manage multiple small projects
- Willingness to learn and respond positively to feedback
- Previous dealership experience
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The Company
What We Do
Jack Madden Ford Sales Inc is a Ford dealership based in Norwood, MA, specializing in new and used vehicles, including commercial trucks. Established in 1954, the company provides a comprehensive range of automotive services, including vehicle maintenance, parts, financing, and leasing, serving the greater Boston area with a commitment to quality and dependable service.
