Junior Marketing Manager - Paid Social and App Marketing (all genders)

Reposted One Month Ago
Be an Early Applicant
Hamburg, DEU
Hybrid
Junior
Retail • Software
The Role
Support planning, execution, and optimization of app and paid social campaigns (Facebook/Instagram, Google, Apple). Track KPIs (ROAS, CPI), manage budgets, run A/B tests and experiments, analyze performance, monitor trends, collaborate with Design/Media/Analytics/Tech, document results, and derive insights and recommendations.
Summary Generated by Built In
Company Description

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo.

We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility.

We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. 

If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.

Job Description

  • Support the planning, execution, and optimization of app marketing campaigns (e.g., Facebook, Instagram, Google, Apple)
  • Assist in defining, monitoring, and analyzing KPIs (e.g., ROAS, CPI)
  • Support budget tracking and performance reporting
  • Conduct analyses, A/B tests, and smaller experiments to improve campaign performance
  • Monitor market trends and assist in identifying growth opportunities
  • Collaborate with Design, Media, Analytics, and Tech teams on campaign execution and creatives
  • Document results and help derive initial insights and recommendations

Qualifications

  • Degree in business administration or a related field (e.g., media management, e-commerce)
  • First practical experience in app marketing or performance marketing (e.g., internships or working student roles)
  • Strong analytical mindset and interest in data-driven marketing
  • Knowledge of app marketing or paid social is a plus
  • Excellent English skills, both written and spoken

Nice to have

  • Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, Apple Search Ads, or similar platforms 

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

Skills Required

  • Degree in business administration or a related field (e.g., media management, e-commerce)
  • First practical experience in app marketing or performance marketing (internships or working student roles)
  • Strong analytical mindset and interest in data-driven marketing
  • Knowledge of app marketing or paid social
  • Excellent English skills, both written and spoken
  • Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, Apple Search Ads, or similar platforms
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The Company
HQ: Hamburg
196 Employees
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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