Junior Customer Engagement Marketing Manager (d/f/m)

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

As a Junior Engagement Marketing Manager iin our Customer Engagement team, you will help execute and optimize lifecycle communications that enable millions of users to buy and sell successfully.

You will focus on hands-on lifecycle execution in Braze, ensuring that campaigns, journeys, and always-on programs are implemented with precision, quality, and speed. From building Canvas flows to QA and performance iteration, you will help translate lifecycle strategy into scalable, high-performing customer experiences.

Working closely with lifecycle strategists, product managers, analysts, and marketing stakeholders across business units, you’ll ensure that users receive relevant, timely, and trustworthy communication throughout their journey.

As part of the broader Customer Engagement team, you’ll collaborate in agile rituals, contribute to experimentation initiatives, and continuously improve how we design, build, and measure lifecycle programs.

Your work will directly impact activation, retention, and reactivation, helping unlock value from existing users at scale.

This is a hybrid role that combines remote work with regular presence at our Berlin-Charlottenburg office.

What you will do

• Execute and build lifecycle campaigns and automated journeys in Braze (Canvas, segmentation, content blocks).

• Ensure high-quality QA of campaigns, including logic checks, personalization accuracy, and performance validation.

• Support the execution of activation, retention, and reactivation programs across PRO, RE, and Mobility.

• Translate lifecycle concepts and briefs into structured, scalable journey setups.

• Collaborate with analysts to monitor campaign performance and support iteration cycles.

• Identify optimization opportunities within existing journeys and suggest improvements based on data.

• Maintain clear documentation of flows, naming conventions, and enablement materials to ensure governance and scalability.

• Contribute to A/B testing execution and support hypothesis validation.

• Partner closely with senior engagement marketing managers, product teams, and analytics to ensure smooth handoff from strategy to execution.

Who you are

• First experience in CRM, customer engagement or digital marketing  preferably in an e-commerce or online marketplace is a plus

• Basic knowledge of SQL and HTML is a plus

• Excellent project management skills, familiar with agile working environments

• Proven ability to build and maintain strong cross-functional relationships

• Ambitious yet unpretentious with a “can do attitude”

• Excellent communication skills in English, German is a plus
   

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.