About the Role
As a behavioural strategist at Monks, you always work closely with creative teams. By combining behavioural science with creativity, we ensure that we not only create the most striking and innovative campaigns but also the most effective ones. You first immerse yourself in the target audience and, based on research, unravel why your target audience behaves the way they do. You translate these audience insights into a campaign strategy that gets the target audience moving.
Responsibilities:
- You work on behaviour change campaigns for a large number of clients in the public and non-profit sectors: from the Ministerie van OCW, De Douane, to clients such as ProRail and KWF.
- You collaborate with creative teams to ensure that the creative concepts are not only surprising and innovative but also align with the chosen behaviour change techniques.
- You conduct in-depth research into your target audience in collaboration with research agencies and identify the main drivers and barriers.
- You translate the main drivers and barriers into the most impactful behaviour change techniques. These techniques form the basis of your behaviour change strategy.
- You give presentations to clients (together with a senior behavioural strategist) in which you convincingly convey the target audience analysis and behavioural strategy.
- You enjoy collaborating with clients and sharing knowledge in an engaging manner. This benefits your target audience analysis and strengthens the bond with our clients.
About You
- For this role, we are looking for someone with 2 years of experience in behaviour change, behavioural research, and/or developing a campaign strategy.
- You speak Dutch at an idiomatic level.
- You have an interest in behaviour change - You want to understand why people behave as they do and think in solutions to achieve behaviour change.
- You are good at or want to improve in succinctly describing the key audience insights and strategic principles, while effectively incorporating the emotional layer into your narrative.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
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About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI-managed by the industry's best and most diverse digital talent-to help the world's trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents-and resonates with-the world around us.
While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website (https://monks.com/careers) and will never ask for payment or bank account information during the recruitment process.
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What We Do
Monks is the global, purely digital, data-driven, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
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