The Role
About The Role:
This role is for a Junior Analyst in a communications world – straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.
As an Analyst you will act as the day-to-day support of analytics for your respective accounts, getting involved at the inception of new ideas as well as new business opportunities. You will lead client-specific projects from data structuring and manipulation to visual creation and finally to fruition as you analyze the results to identify key insights and recommendations that will guide strategic decisions and uncover real-time optimization opportunities that impact the bottom line.
The candidate must be data agnostic, willing to leverage information from a bevy of sources to best analyze the problem and forge a solution. This person will build, develop and maintain data structures, reporting systems and build customized dashboards based on KPIs that will support key business decisions and shape future programming recommendations.
This analytics team works in lockstep with the digital and account teams at Zeno Group and will interact with every facet of the organization and, at times, clients as well. If you have an affinity for a wide gamut of data and are yearning to augment your knowledge, this role will allow you access to some of the most diverse data sets and tools around. Meaning this person must be willing to optimize existing processes, create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up.
This person must:
- Be Highly Organized: There are a lot of moving pieces and various deadlines, someone who is intrinsically motivated to stay organized and keep things straight will be highly valuable to the team.
- Be a Self-Starter: Someone who loves tackling challenges head on and takes initiative frequently will not miss a beat with this crowd.
- Love Technology: An aptitude for and general interest in technology will go a long way in success for this role.
- Think Critically: Sometimes the simplest solution is in fact the correct one.
- Be Fearless: You’re not going to know everything and that’s okay.
- Be Willing to Laugh: We have a lot of fun and we hope you would too.
Qualifications
- 1-2 years of experience in a client-facing analytics/consultant role.
- Bachelor’s degree in marketing, communications/PR, business analysis, data management / reporting, statistics, economics, or other related areas.
- Excellent time management skills and are highly organized.
- Experience with data visualization tools such as Tableau is preferred.
- Experience with digital tools, including but not limited to: Google Analytics, NewsWhip, Cision, MuckRack, SEMRush, Talkwalker, etc.
- Experience with paid media, measurement, media planning and media mix modeling ideal.
- Experience working with and creating databases and dashboards used to inform business decisions.
- Expert knowledge in Microsoft Office applications with specific experience in Excel (i.e. pivot tables, advanced functions, formulas, filtering, etc.)
- Strong problem solving, quantitative and analytical abilities.
- Understand marketing and the various metrics that come with them, with a particular focus on PR and digital metrics.
- Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems a plus.
Pay range: $38,000 - $55,000/year USD.
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
#LI-NH1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
