The Role
Support execution of integrated PR campaigns for luxury fashion clients: manage day-to-day client contact, coordinate samples, produce coverage reports, maintain press relationships, research brands and media opportunities, brainstorm creative publicity strategies, and manage an intern to support team delivery.
Summary Generated by Built In
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are:
Purple are actively seeking a bright and enthusiastic – are actively seeking a Junior Account Executive to join its Fashion division in the agency’s New York office, working across our high-profile Fashion clients.
Who You Are:
Purple are actively seeking a bright and enthusiastic – are actively seeking a Junior Account Executive to join its Fashion division in the agency’s New York office, working across our high-profile Fashion clients.
The Junior Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Luxury Fashion clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.
The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile fashion clients, using initiative in order to achieve exceptional results. Impeccable client liaison skills, written communication skills, creativity, organization skills and an established understanding of PR, branding and marketing are essential.
Key Responsibilities
- Day to day client contact and manage client updates.
- Facilitate the smooth running of the day to day function of each account team, providing support as requested and required.
- Support your line managers with PR campaigns for diverse clients from conception to completion.
- Manage and coordinate Fashion samples.
- Complete coverage reports accurately and effectively.
- Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
- Maintain regular day-to-day contact and close relationships with key press.
- Be a brand champion for your clients and build strong relationships with them.
- Analyse coverage across online, offline and blogs, and leverage added value from all PR activity.
- Conduct research on both brands, products and industry to support the development of client plans and new business proposals.
- Manage the Intern to help provide additional support to the team.
Skills and Experience
- 1-2 years of relevant proven experience, full time or internship at a mid-sized PR agency within a luxury Fashion environment.
- Familiarity with the organization of press reports and press clips.
- Demonstrate solid understanding of and ongoing interest in media relations and strategy.
- Able to identify communication opportunities through a pro-active approach.
- Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
Skills Required
- 1-2 years relevant experience (full-time or internship) at a mid-sized PR agency in luxury fashion
- Familiarity organizing press reports and press clips
- Strong media relations knowledge and ongoing interest in media strategy
- Excellent written communication and client liaison skills
- Creativity and ability to generate publicity strategies beyond press office work
- Strong organizational, prioritization, and time-management skills; ability to meet tight deadlines
- Ability to manage and mentor an intern to support the team
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The Company
What We Do
Together Group is a curated collective of creative consultancies, marketing, technology, and production studios that create and elevate brands, experiences, and destinations for luxury and lifestyle sectors.
