The Role
Design websites, digital ads, and email campaigns; develop and maintain brand identities and style guides; apply CRO principles to landing pages; collaborate with strategists, copywriters, developers, and clients to manage design projects from concept to execution with a data-driven focus.
Summary Generated by Built In
The Role
We're looking for a talented and versatile Graphic Designer to join our creative team. In this role, you'll support a portfolio of high-growth clients through website, digital advertising, conversion rate optimization, and email campaign design - with your work informed by performance data and built to convert, not just to impress. This position is ideal for a detail-oriented designer who is curious about how AI tools are reshaping creative workflows and wants genuine creative ownership within a fast-moving, collaborative team.
- Design websites, digital advertisements, and email campaigns across a range of client accounts
- Develop and maintain visual brand identities and style guides, ensuring all creative deliverables strictly adhere to brand standards and are executed with a high level of polish.
- Apply conversion rate optimization (CRO) principles to landing page and website design, balancing aesthetics with performance.
- Liaise with diverse cross-functional teams - from creative strategists and copywriters to web developers and clients - to manage the design roadmap from concept to execution, ensuring all milestones are met for cohesive, results-driven campaigns.
Required Qualifications
- 2–4 years of professional experience in graphic design, web design, or digital media
- Proficiency in Figma
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficient in leveraging AI tools (e.g., AI-assisted image generation, ideation, and design acceleration) to optimize, streamline, and scale creative production.
- Experience with CRO design or landing page optimization
- Strong portfolio demonstrating web, advertising, and email design work (required for consideration)
- Experience in brand design, visual design, or marketing-focused creative roles
- Excellent attention to detail with the ability to take direction and deliver clean, professional work
- Strong communication and time-management skills, with the ability to manage multiple projects simultaneously
- A data-driven mindset, with genuine interest in how design decisions impact performance metrics and business outcomes
Bonus:
- Animation or motion graphics experience (e.g., After Effects, Lottie)
- Video editing experience
- Basic understanding of HTML/CSS as it relates to web and email design
- Prior experience at a brand or design agency, ideally serving B2B SaaS or technology clients
- Copywriting experience
- Familiarity with project management platforms (e.g., Linear, Asana, Monday.com)
- Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options
- Location: Remote/WFH or join us in our Brooklyn office
- Salary: $60–80k, depending on experience and other relevant qualifications
To Apply
Please submit your resume along with a portfolio or samples of relevant work to [application link/email].
The base pay range for this role is $60,000 – $80,000 per year.
Skills Required
- 2-4 years of professional experience in graphic design, web design, or digital media
- Proficiency in Figma
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficient in leveraging AI tools (e.g., AI-assisted image generation, ideation, and design acceleration)
- Experience with CRO design or landing page optimization
- Strong portfolio demonstrating web, advertising, and email design work (required for consideration)
- Experience in brand design, visual design, or marketing-focused creative roles
- Excellent attention to detail and ability to take direction and deliver clean, professional work
- Strong communication and time-management skills, ability to manage multiple projects
- A data-driven mindset, interest in how design impacts performance metrics and business outcomes
- Animation or motion graphics experience (e.g., After Effects, Lottie)
- Video editing experience
- Basic understanding of HTML/CSS as it relates to web and email design
- Prior experience at a brand or design agency, ideally serving B2B SaaS or technology clients
- Copywriting experience
- Familiarity with project management platforms (e.g., Linear, Asana, Monday.com)
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The Company
What We Do
12100 Collective is a professional services company that specializes in growth marketing and software development. The firm provides expertise in digital strategy and paid social ad management to help businesses scale and achieve their growth objectives through a blend of marketing and technical solutions.
