FULL-REMOTE Google Ads (PPC) Marketing Strategist
About Us
Sweat Pants Agency, renowned for driving exceptional growth and being the force behind multiple INC #1 Fastest-Growing Companies, is seeking a dynamic Jr. Google Ads Marketing Strategist. This role offers a unique opportunity to work alongside some of the industry’s best marketers, contributing to groundbreaking campaigns for a range of high-profile clients.
This is an extremely rare opportunity. We usually only hire people that are already at the top in their field. Why? Because it is an investment of our time to help you develop. But, we have made the decision that we want to commit to someone's growth. With newer services in the business, such as some of our creative services, there is a lot of white space for the right individual.
Role
Sweat Pants Agency is now hiring an expert Google Ads Marketing Strategist and growth specialist to lead in the success and growth of our clients' Google Ads, Youtube, and PPC/Search channels.
As a Google Ads Marketing Strategist, you will own the strategy and decision-making behind our clients' Google ad accounts, and collaborate on video creative CRO, offers, and funnel testing.
What is a Google Ads Marketing Strategist? Let's face it, it's not enough to just be a PPC manager these days. To us, managing a Google ad account is more than understanding how to structure keywords and adjust bids. Google Ads Marketing Strategists are growth partners–someone who can make decisions inside and out of the platform to improve in-platform results. It's a true marketer who can recognize patterns, identify trends, and urgently move toward unstoppable growth.
Responsibilities
Your main responsibility will be to leverage Google Ads and digital growth strategies to drive customer acquisition and leads for our clients.
- Assist in managing and optimizing Google ad accounts
- Conduct thorough data analysis to inform on and off platform strategies.
- Set up and manage reports, with a preference for candidates experienced in Looker & Supermetrics.
- Assist in regular hypothesizing and testing
- Engage in extensive market research, including analyzing customer reviews, surveys, and competitor strategies.
- Available and active in daily communication with team members and clients via Slack
Qualifications
- At least 1 year of experience managing multiple Google Ads accounts
- Passion for marketing with an ambition to become a top-tier marketer.
- Strong writing skills and an understanding of basic copywriting principles.
- Experience in conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)
- Experience in Google Analytics and Google Merchant Center
Our Core Values – Non-Negotiable
- Curiosity
- Humility
- Ownership
- Transparency
- Fearlessness
Top Skills
What We Do
Sweat Pants Agency is a leading force in the DTC industry and the only agency behind two INC #1 fastest-growing businesses. We have an unwavering commitment to transparency, performance, innovation, and being the best, no-BS growth partner you'll love working with.
We are now extending an opportunity for like-minded individuals to join our exceptional team.
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