The Role
As a Jr. Digital Public Relations Specialist, you'll manage relationships with media, pitch content ideas, coordinate content creation, and utilize web analytics to measure impact, supporting SEO efforts and promotional activities.
Summary Generated by Built In
About the Role
WebFX is seeking an entry-level candidate for the Jr. Digital Public Relations Specialist role. The ideal candidate has a bachelor's degree (or will soon have one!), a history of strong academic performance, and is interested in a career involving digital marketing strategy, analysis, and digital outreach. Related skills and experience are encouraged, but never required - comprehensive training is provided!
The Job Responsibilities: Your Day-to-Day
Digitally Network With Publishers
(About 35% of your day)
-Research and outreach online bloggers, publishers, and journalists, maintaining these relationships over time
-Develop and pitch content ideas to these publishing outlets
Manage Strategic Content Placement
(About 35% of your day)
-Manage the content creation workflow from ideation to publication
-Coordinate content creation and placement
-Post original digital content relevant to our clients' keywords and SEO campaigns
-Implement SEO content and link-building best practices
Analyze and Research for Best Performance
(About 30% of your day)
-Use web analytics to measure the impact of content campaigns
-Generate and research topics for web content such as infographics, blog posts, and content promotions
The Qualifications: Who You Are
Education:
-A Bachelor's Degree: All majors welcome!
-GPA: 3.4 or above
(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
Suggested Experience and Skills:
-Prior part-time/summer job/internship experience (can be in any field)
-Strong written communication skills
-Analytical and research skills
-Digital marketing experience (a bonus!)
-Blogging or copywriting experience (a bonus!)
-Familiarity with keyword research (a bonus!)
Tools/Technical Skills:
(Not required, but awesome to have!)
-Excel/Google Suite
-Google Analytics
-Basic HTML
Qualities and Traits:
-You're interested in the web, and like keeping up with new technology
-You're professional, dependable, and self-motivated
-You take pride in your work and always strive for high-quality results
-You work with urgency and enjoy getting things done
-You're proactive when it comes to solving problems
-You're a lifelong learner, and are always looking to stretch and grow your skills
-You love thinking both creatively and analytically, and love using data to make decisions
Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If this role sounds exciting, and these traits sound like you, then we want to hear from you!
The Benefits: What You'll Get
Opportunities to Learn and Train with Our Team
-Initial "bootcamp" training program to learn foundational hard skills
-Ongoing advanced training sessions from industry experts as you progress
-Regular team Lunch-and-Learns in our on-site training amenities
A Place to Grow Your Career
-All our Jr-level roles represent the first step on an upward promotional path within WebFX
-Merit-based promotions are abundant for new team members who meet or exceed performance metrics
-Regular 1-on-1 check-ins with a manager to support career growth
Potential promotional path for Jr. Digital Public Relations Specialist:
Content Marketing Specialist
Content Marketing Analyst
Digital Publishing Consultant
Lead Digital Publishing Contultant
Sr. Digital Content Consultant
In-Person Experience Alongside Our Team of Industry Experts
-This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Compensation
$45,000 -$47,500 (potentially higher based on work experience)
Meet WebFX: Who We Are
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!
We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
Why Choose WebFX?
Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 9 times 🎉
Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally📈
Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business📚
Flexible Schedule: Start your day between 8-10 am - when you do your best work ⏰
Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from 🩺
100% Company 401k Matching: Up to 4% 💸
Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) 👶🏿👶
Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headpsace account 👟
Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more ☕
Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes🌍
...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourse;ves on delivering high-quality work that makes a real-world impact for our clients🤝
Check out our culture on social media:
Instagram
Twitter
Facebook
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
Top Skills
Blogging
Copywriting
Digital Marketing
Excel
Google Docs
HTML
Seo
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The Company
What We Do
Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 400 experts crafts strategies for mid to large-size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.
We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA for the last six years.
Want to join the team at WebFX? Check us out.
