Jr. Ad Buyer

Essential functions

• Assists in managing all paid social media channels including Facebook, Instagram, Twitter, Pinterest and more
• Provides researching and strategy support to estimate effectiveness of anticipated  spends
• Works closely with creative and Creator Voice teams to establish deadlines and plans with internal media team to ensure launch times are met
• Oversees campaign implementation, creative rotation and URL updates for tracking tags
• Manage creative tracking for all mediums to ensure on-time start of media activations, ensuring digital assets are tracked correct to be able to track revenue
• Pulling and compiling campaign reporting on media analysis to make strategic recommendations on campaign optimizations, including: cutting or increasing spend, shift of strategy or adjustment of vendors 
• Actively support the media planning strategies and buying across all paid social channels
• Monitors ad campaigns and identifies problems or areas for improvement. 
• Track all media expenditures to ensure budget compliance for individual channels, campaigns, quarters, etc.
• Develops skills to handle increasingly complex matters
• Proactively utilize data to drive results and improvements of paid and organic media initiatives
• Must attend and contribute to regularly scheduled staff meetings.
• Proficiency in speaking, reading and writing in the English language required.  Additional language proficiency is a plus. 


Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Competencies

• An exceptional listener with excellent written and verbal communication skills.
• Proficiency with Microsoft Office and Google Workspace.
• Detail-oriented perspective and able to pick up on overlooked details.
• Organization and time management. 
• Able to maintain confidentiality of information.
• Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
• Resourceful and able to problem-solve and manage tasks with ambiguity. 
• Willing to perform an array of tasks both in and out of the office.
• Can take feedback to tasks and assignments positively and create better solutions.
• A quick study, able to pick up new skills and learn how to use new programs.
• Must participate in setting and achieving regularly scheduled and outlined objectives. 
• Has experience running ads on Facebook, Instagram, Twitter,  Pinterest, and/or other social ad platforms
• Has strategized, organized, and executed organic social media marketing campaigns
• Experience contributing to the management of a digital product from a marketing perspective
• Experience writing great copy that has been used in a successful marketing campaign
• Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.

Required education and experience

• Experience running ad campaigns on Facebook/Instagram, Pinterest, LinkedIn, Twitter, and other social platforms. Experience running ad campaigns on Google is a plus
• Familiarity and experience with testing and using data to make informed campaign decisions
• Experience in the exploration of new ad platforms and finding ways to make them work for your campaign

Preferred education and experience

• Bachelor’s Degree in a business-related field 
• Intimate knowledge of Meta Ad Platforms (Facebook & Instagram)
• Basic level designer skills on Photoshop, Illustrator, XD, Affinity Designer, or similar software