The Role
Lead North America marketing operations from Brazil, managing a Brazil-based team to run marketing systems, campaign infrastructure, lead lifecycle governance, performance reporting, and process optimization for demand generation, ABM, events, and digital programs.
Summary Generated by Built In
At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.
With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.
We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.
The Role
CI&T is seeking a Marketing Operations & Performance Manager to lead the operational systems, processes, and reporting that support marketing for North America.
Based in Brazil, this role manages a marketing operations team responsible for marketing systems, campaign infrastructure, and performance reporting that enable demand generation campaigns, ABM initiatives, events, and digital programs to run efficiently.
You will work closely with marketing leadership, GTM managers, sales leaders, and cross-functional teams to ensure marketing programs are executed, tracked, and measured effectively.
This role focuses on strengthening marketing execution through scalable systems, clear lead management processes, and performance insights that support continuous improvement of marketing effectiveness and pipeline contribution.
*Please send your resume written in english
Key Responsibilities
Leadership & Operational Coordination
- Lead marketing operations supporting North America while managing, mentoring, and developing a Brazil-based marketing operations team.
- Establish and manage marketing intake and operational workflows that prioritize requests and align teams on timelines, deliverables, and resources.
- Coordinate operational support across campaigns, events, and GTM initiatives in partnership with marketing leadership and cross-functional teams.
- Partner with Sales leadership to ensure strong alignment between marketing and sales on lead lifecycle stages, qualification criteria, and funnel management.
- Maintain governance over MQL, SAL, and opportunity definitions, ensuring clarity and consistency across teams.
- Monitor funnel health and conversion performance, identifying areas where process improvements or campaign adjustments are needed.
- Identify opportunities to improve marketing systems, automation, and operational processes to increase efficiency and scalability.
- Partner with internal technology teams, when needed, to implement system improvements that support marketing scalability.
- Work with analysts to synthesize campaign and funnel data into strategic insights that guide marketing investment decisions.
- Monitor website performance, search visibility, and engagement metrics, providing insights that support SEO, GEO, and AI-driven search optimization (AEO) initiatives.
- Identify trends in lead quality, engagement, and pipeline performance to inform improvements in targeting and campaign strategy.
- Provide leadership with clear, actionable reporting that connects marketing activity to business outcomes.
- Establish and maintain campaign operational standards, including performance measurement guidelines.
- Ensure campaigns are structured to support audience targeting, lead capture, and funnel progression across marketing programs.
- Identify bottlenecks across marketing processes and recommend improvements that increase speed, clarity, and cross-team coordination.
- Collaborate closely with CI&T’s global marketing operations team to ensure systems, processes, and reporting align with enterprise standards.
Qualifications
Required Location
- 6–8 years of experience in marketing operations within a B2B environment
- Fluent or highly proficient in English, with the ability to work effectively with North America–based teams.
- Experience managing marketing operations or campaign execution teams
- Experience working with marketing automation, CRM, and intent platforms such as HubSpot, Pipedrive, 6sense, Demandbase, or similar tools
- Experience supporting demand generation, ABM, or integrated marketing programs
- Experience managing marketing data analytics, attribution models, and funnel reporting
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Experience working in technology, consulting, or digital services environments
- Experience supporting global marketing organizations with distributed teams, strongly preferred
This role is based in Campinas or Sao Paulo, Brazil, working closely with marketing and sales teams across North America.
Our benefits:
-Health and dental insurance
-Meal and food allowance
-Childcare assistance
-Extended paternity leave
-Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
-Profit Sharing and Results Participation (PLR);
-Life insurance
-Continuous learning platform (CI&T University);
-Discount club
-Free online platform dedicated to physical, mental, and overall well-being
-Pregnancy and responsible parenting course
-Partnerships with online learning platforms
-Language learning platform
And many more!
More details about our benefits here: https://ciandt.com/br/pt-br/carreiras
At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here.This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it.
We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.
Skills Required
- 6-8 years of experience in marketing operations within a B2B environment
- Fluent or highly proficient in English, able to work with North America-based teams
- Experience managing marketing operations or campaign execution teams
- Experience working with marketing automation, CRM, and intent platforms (e.g., HubSpot, Pipedrive, 6sense, Demandbase)
- Experience supporting demand generation, ABM, or integrated marketing programs
- Experience managing marketing data analytics, attribution models, and funnel reporting
- Strong project management and organizational skills, managing multiple initiatives
- Experience working in technology, consulting, or digital services environments
- Experience supporting global marketing organizations with distributed teams
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The Company
What We Do
CI&T is your end-to-end digital transformation partner. As a digital native, we bring a 27-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence of 6,000+ professionals in strategy, research, data science, design and engineering, we unlock top-line growth, improve customer experience and drive operational efficiency.
