Core Competencies
Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.
Strategic & Analytical Capabilities
Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
Comfortable collaborating asynchronously across time zones with English-speaking teams.
Professional Requirements
Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure.
Strong communicator, with the ability to provide clear written updates and context behind optimizations.
(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
Native, Fluent or Professional Japanese language proficiency
Bonus Skills But Not Essential
Experience on NAVER ads
Korean language proficiency
Skills Required
- Fluent spoken and written English and Japanese
- Proven experience managing Google Ads campaigns, including Search, Performance Max and Display
- Experience with Japanese-market keyword research tools and methods
- Ability to analyze Japanese search-term reports and keyword data
- Ability to provide strategic recommendations for PPC targeting, ad structure and messaging
- Ability to prepare regional performance reporting and insights
- Comfort collaborating asynchronously across time zones
- Minimum 2 to 3 years of paid media experience
- Strong written communication skills
- Native, fluent or professional Japanese proficiency
- Experience with multinational or B2B clients targeting Japan
- Experience with NAVER Ads
- Korean language proficiency
What We Do
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data. Our goal: Provide the most impactful, creative, and scalable content marketing services and technology solutions to organizations across the globe. We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create: Search Performance Briefs. End-to-end inbound strategies. Landing pages. Blog posts. eBooks. White papers. Infographics. Press releases. Videos & animations. Newsletters, drips & other email content. Web design, development and UX. Much more. Content marketing is our calling. We follow it to ROI for our customers.
