Italian Copywriter
Type of contract: Full time
Location: London - Mon + Fri WFH, Tues, Weds + Thurs office based
Who We Are
TBWA\Media Arts Lab is the bespoke global advertising agency dedicated solely to Apple. Our mission is to create smart, simple and iconic work that transforms business and makes culture for the world’s best brand. We’re headquartered in Los Angeles with 5 further international hubs and over 700 people making great work for Apple in 26 markets around the globe.Diversity, Equity + Inclusion
Without inclusion, we won’t be diverse. Diversity brings a richness which we believe enables innovation & creativity. As such, MAL is committed to maintaining an open, welcoming and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are at all times. Media Arts Lab is an equal opportunity employer and welcomes everyone to our team.
If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example, she/her/hers, he/him/his, they/them/theirs, etc.).
The Team
Our Creative Department is a 30+ group of copywriters, art directors, designers and music supervisors, coming from 12 different countries. About half of this Creative team is dedicated to make Apple's global campaigns (created either by us or our clients) feel local in 10 EMEA markets.
The Role
MAL\London acts as the hub office leading Apples advertising efforts across Europe and the Greater Middle East region. Working in our international team of EMEA Creative Adaptation copywriters and editors, the copywriter will be in charge of localising all global and regional Apple campaigns for the Italian market looking after copy, voice casting and recording, screen supers and video content. The copywriter will also contribute to local amplifications for all Apple products and services.
The Work
Under the supervision of our creative director, you will:
- Localise all the TV/Digital/Social/Print/OOH work to the highest language and typographic standards
- Translate, edit, elevate, proofread all copy translated in Italian, for Italy and Italian Switzerland
- Occasionally create original copy and work on local extensions/activations
- Be the guardian of Apple’s brand guidelines, check and correct inaccuracies and/or inconsistencies in the use of product names, features or other technical terminology
- Select voice talents, attend recording sessions and work on the sound design with our audio engineers
- Work with our Business Affairs team to ensure our legal lines are as clear and succinct as possible
- Alongside art directors and production teams, attend post-production sessions and set supers, subtitles, legal lines to picture, and approve final audio
- QC all work across social and digital and social channels before it goes live
Who will thrive in this role?
- An experienced copywriter with exposure to premium and/or tech brands
- Must be fluent in English and native fluent in their market’s language, with strong connections to the culture of their market
- Advertising agency experience and the highest level of proofing ability
- A detail-oriented person, passionate about the craft of copywriting
- A team player who loves other people and cultures, keen to work in a rich and diverse EMEA team
- Always keen to learn and improve, to explore new tools and artificial intelligent powered solutions
- A social media expert, keen to tailor copy for each platform
- Resilient, pressure proof, happy to work in a fast paced, process driven environment
- Able to travel internationally if and when required
What’s in it for you?
Given we push to create smart, simple, iconic, globally impactful work that makes culture; we understand this requires the hard work and dedication of an extremely talented and innovative collection of people.
Therefore, we have designed our benefits package to first and foremost take care of our teams, to say, “thank you”, but beyond that, it is there to ensure that you are rewarded for the incredible work you deliver and receive the recognition that goes along with that.
From continued learning & development, life insurance for protection and peace of mind, family care leave (for those important times), well-being and mental health support – to volunteer days and a great work environment with an international and talented team – basically, we’ve got you covered!
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What We Do
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born. Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company. Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. TBWA\Media Arts Lab is part of the TBWA Worldwide collective. TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group.
