IT Marketing Copywriter

Posted 6 Days Ago
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Pinellas Park, FL
Hybrid
1-3 Years Experience
AdTech • Marketing Tech
The Role
As a Marketing Copywriter at Marketopia, you will create and edit content for digital and print marketing initiatives aimed at IT channel clients. Your role involves translating complex ideas into engaging copy, ensuring brand consistency, driving engagement, and collaborating with diverse teams to support business growth.
Summary Generated by Built In

Marketopia is a global premier marketing agency for the tech industry. Our company helps organizations stand out and stay ahead of the curve by optimizing their brand and recognition through lead generation, CRM campaigns, web design, and much more! Our clients consist of numerous MSPs and Technology vendors across the US and the EMEA regions.


We put team first and always look for ways to collaborate and learn from each other. We offer a fast, fun, collaborative environment, a Florida-casual dress code, and First Friday celebrations that include live music, great eats, and lots of laughs.

 

We even have a company mascot — Duke, the world’s greatest golden Labrador, and an office regular.


We’re looking for a Marketing Copywriter to join our content team. In this role, you will join a creative team that supports the digital and print marketing efforts of Marketopia and our IT channel clients (managed service providers, value-added resellers, cloud service providers, vendors, and partner companies in the high-tech B2B space).


Our ideal candidate is an experienced content developer with demonstrable B2B marketing writing skills. As a copywriter, you should perform well under deadlines and be detail-oriented. Ultimately, you should be able to engage all marketing content initiatives ensuring customer engagement, brand consistency, and a positive customer experience.

 

Requirements

  • 1-4 years experience as a B2B marketing copywriter and editor
  • A firm ability to craft compelling content quickly and in a variety of styles/tones 
  • Ability to quickly grasp complex ideas and translate them into relatable language 
  • The continual generation of content ideas/strategies that contribute towards the growth of Marketopia and its clients
  • Flexible, but able to maintain consistent copy style (70% AP Style/30% in-house style) 
  • Comfort with multiple, shifting priorities and short deadlines
  • Excellent writing and editing skills with a keen eye for detail
  • The ability to work closely and easily with a diverse team
  • Professional communication skills for email, phone, and in-person meetings – both internal and with external clients
  • A portfolio including examples across platforms and mediums

  • Bonus Skills

  • Hands-on experience with WordPress
  • SEO experience
  • Experience writing for hardware, software, cybersecurity, cloud, database, or IT solutions

Responsibilities

  • Maintain expertise in proper grammar, syntax, punctuation, and spelling
  • Create, edit, proof content targeted at managed service providers, value-added resellers, cloud service providers, vendors, and partner companies in the high-tech B2B space
  • Advance Marketopia’s business internally and externally, acting as a quality-control specialist for all created content
  • Maintain a positive, team-first attitude that drives results for clients
  • Work collaboratively with digital, design, and sales teams to ensure client success

Benefits

  • 15 Days PTO (accrued)
  • Medical, Dental, and Vision Insurance
  • 401(k) Plan with 3% Company Matching
  • Accident and Life Insurance
  • Short and Long-Term Disability
  • 6 Paid Holidays
  • First Friday Celebrations
  • 5 Unpaid Holiday Days during Christmas Time (optional)
  • Access to discounted theme park & movie tickets, gift cards, concerts, and more!

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Company
HQ: Pinellas Park, FL
231 Employees
On-site Workplace
Year Founded: 2014

What We Do

Marketopia—the premier marketing and demand generation agency for the IT channel—helps MSPs, VARs and Vendors accelerate growth. Our smart marketing, appointment setting, sales tools and training, and proven system are based on real-world industry expertise. We help you generate a constant flood of leads, close more deals and drive clear results from every marketing dollar.

Marketopia was founded to provide innovative and powerful marketing and sales solutions for the technology industry. Our firm is uniquely positioned with depth and expertise in the entire IT channel, from software, hardware and cloud vendors to distributors to MSP and VAR resellers.

Our process is based on real world expertise developed while growing a MSP 50% annually without the benefit of outside funding and very little startup capital and experience working with technology distributors and vendors to increase sales.

Marketopia harvested the proven system and team that implemented it and significantly improved it by adding team members versed in marketing for firms like Microsoft, Tech Data and many others to create an approach that leverages vendor-funded campaigns and an enterprise-class technology platform to create a revolutionary approach to outsourced marketing and sales empowerment for technology firms seeking to grow revenue and profit.

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