ISV Ecosystem Growth Marketing Manager

Posted 11 Hours Ago
Be an Early Applicant
4 Locations
In-Office
194K-292K Annually
Mid level
Cloud
The Role
Build and scale growth marketing programs that attract, convert, and activate SaaS ISVs into the Okta Integration Network. Responsibilities include multi-channel acquisition, lifecycle nurturing, funnel experimentation, partner enablement, analytics, marketing automation, systems optimization, and lead enrichment. The role partners cross-functionally with Product, Marketing Operations, IT, Developer Relations, Partnerships, and Digital teams to grow ecosystem adoption and demonstrate business value.
Summary Generated by Built In

Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Overview

The ISV Ecosystem team sits within the Okta Products and Technology organization and is focused on expanding our breadth and depth of SaaS integrations across both Okta Workforce and Auth0 product areas, a C-level priority for the company. Our team ensures SaaS ISVs (independent software vendors) have the knowledge, tools, and incentives to build integrations that extend our core product functionality. We are driving the formation and adoption of new identity standards focused on building an interconnected and secure AI ecosystem. Okta’s ecosystem is a core differentiator, and developing a scalable approach to ecosystem development will be a critical driver of our next stage of growth.

As the ISV Ecosystem Growth Manager, you will build and scale the programmatic engine that attracts, converts, and activates ISVs into the Okta Integration Network (OIN). Rather than traditional product-selling or consumer acquisition, this role focuses on designing growth loops targeting multiple personas (Product, Developers, Partnerships) and articulating the business value of supporting open identity standards. You will work in close partnership with leaders across Product, Product Marketing, Marketing Operations, IT, Developer Relations, and Digital teams to scale our ISV ecosystem.

Responsibilities
  • Programmatic Partner Acquisition (Top-of-Funnel): Design and execute multi-channel growth programs targeting product, engineering and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network (OIN).
  • Lifecycle Nurture & Conversion Optimization (Middle-of-Funnel): Build automated lifecycle sequences and run continuous experimentation across the ISV journey to eliminate friction, improve completion rates, and prove ROI.
  • Activation & Partner Enablement (Bottom-of-Funnel): Work alongside PMM and Partnerships teams to build automated "go-to-market in a box" toolkits to help newly integrated ISVs announce their integration and accelerate adoption.
  • Funnel Analytics & Vertical Insights: Establish, track, and optimize Okta’s SaaS ISV acquisition funnel and ecosystem growth KPIs (e.g., pipeline velocity, conversion rates, and time-to-publish).
  • Systems and Operational Scale: Collaborate with IT, Marketing Ops, and Digital teams to design and build scalable ISV marketing systems, using AI and marketing automation to streamline workflows and drive program growth.
  • Lead & Contact Enrichment: Develop and execute strategies to identify, source, and enrich target contacts at ISV organizations, leveraging data tools to build high-quality prospect lists for outreach and engagement.

Leading Practices: Bring sophisticated methodologies, frameworks, and best practices to design, establish and evolve our marketing motions within our ecosystem.

Requirements
  • 4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company.
  • Funnel & Analytics Mindset: Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies.
  • Technical & Business Fluency: Ability to translate technical software concepts into compelling business arguments for audiences ranging from software engineers to executive decision-makers.
  • SaaS & Platform Understanding: Deep grasp of SaaS business models, platform dynamics, and the software development lifecycle.
  • Cross-Functional Execution: Excellent collaboration and communication skills, with a track record of driving alignment across Product, Developer Success, Corporate Development, and Marketing teams.
  • Adaptability & Drive: High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities.
  • Marketing Automation: Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.) and their integration with CRMs like Salesforce.
Nice-to-Haves
  • Growth Experimentation: Proven experience designing and running A/B tests or multi-variate experiments to optimize funnel conversion and engagement.
  • Data-Driven Decision Making: Experience using analytics and visualization tools (e.g., Tableau, Looker) to extract actionable insights from raw data and influence strategy.
  • AI-Powered Marketing: Hands-on experience leveraging AI tools to automate content personalization, streamline workflows, or enhance predictive modeling in a marketing context.
  • Ecosystem/Platform Marketing: Familiarity with developer-facing ecosystems, app marketplaces, or partnership-driven growth models.
  • Lead Enrichment Expertise: Experience using enrichment platforms (e.g., Clearbit, ZoomInfo, Clay) to identify and qualify key decision-makers within target accounts.

P25604_3522742

LI-Remote


The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$194,000$292,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$174,000$260,000 USD

The Okta Experience

  • Supporting Your Well-Being 
  • Driving Social Impact 
  • Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Skills Required

  • 4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company
  • Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies
  • Ability to translate technical software concepts into compelling business arguments for software engineers and executive decision-makers
  • Deep understanding of SaaS business models, platform dynamics, and the software development lifecycle
  • Excellent collaboration and communication skills, with experience driving alignment across Product, Developer Success, Corporate Development, and Marketing teams
  • High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities
  • Proficiency in marketing automation platforms and their integration with CRMs such as Salesforce
  • Experience designing and running A/B tests or multivariate experiments
  • Experience using analytics and visualization tools such as Tableau or Looker
  • Hands-on experience using AI tools for content personalization, workflow automation, or predictive modeling in marketing
  • Familiarity with developer-facing ecosystems, app marketplaces, or partnership-driven growth models
  • Experience using lead enrichment platforms such as Clearbit, ZoomInfo, or Clay

Okta Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Okta and has not been reviewed or approved by Okta.

  • Healthcare Strength Health coverage spans medical, dental, vision, mental-health support, and income protection, complemented by preventive care options and wellness resources. These elements indicate robust coverage for both routine needs and more complex situations.
  • Parental & Family Support Policies include paid parental leave, adoption and surrogacy assistance, and fertility and family‑building benefits. Caregiving resources and flexible arrangements help employees navigate family responsibilities.
  • Leave & Time Off Breadth Flexible or unlimited PTO, separate sick time, paid holidays, and a company Wellbeing Week provide multiple avenues for time away. This breadth supports rest, recovery, and work‑life balance.

Okta Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
6,000 Employees
Year Founded: 2009

What We Do

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Similar Jobs

Benchling Logo Benchling

Artificial Intelligence Engineer

Cloud • Healthtech • Social Impact • Software • Biotech
Remote or Hybrid
US
605 Employees
176K-265K Annually

Coursera + Udemy  Logo Coursera + Udemy

Director, FP&A Systems and Transformation

Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Remote or Hybrid
United States
1500 Employees
178K-243K Annually

NinjaTrader Logo NinjaTrader

Senior Software Engineer

Fintech • Software • Financial Services
Easy Apply
Remote or Hybrid
Chicago, IL, USA
340 Employees
140K-190K Annually

PNC Bank Logo PNC Bank

Technology Solution Center Analyst

Machine Learning • Payments • Security • Software • Financial Services
Remote or Hybrid
USA
55000 Employees
37K-75K Annually

Similar Companies Hiring

Rundoo Thumbnail
Cloud • Information Technology • Internet of Things • Software
Redwood City, California
70 Employees
NetBox Labs Thumbnail
Cloud • Software
US
125 Employees
Toro TMS Thumbnail
Cloud • Enterprise Web • Sales • Software • Transportation
Chicago, IL
80 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account