Ipsos is seeking an Associate Director for Qualitative Understanding

Ipsos is seeking an Associate Director for Qualitative Understanding

Are you passionate about understanding what drives human behaviour, and do you want to turn insights into opportunities for companies? Do you want to start new conversations with our clients and cultivate strong partnerships? Are you eager to become a part of a committed professional community consisting of skilled researchers and consultants? 

We are looking for an experienced colleague to join Ipsos Denmark's Qualitative department.

Qualitative research that makes a difference

Ipsos is one of the world's largest research and consultancy firms, working with global companies such as LEGO, TV 2, Novonesis, and Carlsberg. The role sits within an innovative team driven by curiosity and the ambition to challenge clients constructively. You will have access to advanced analysis methods, technologies and global centres of expertise.

In the Qualitative Department we help companies understand what matters to people. By combining ethnographic and digital research methods, we uncover the needs and tensions that shape people's everyday lives. We then translate these insights into actionable recommendations that inform innovation, communication, product development, and business strategy.

As an Associate Director in our Qualitative Department, you will join a team of anthropologists, sociologists, strategists, and qualitative specialists who share a passion for understanding people and making a difference to our clients.

You will succeed in the role if you are:

• Passionate about understanding human behaviour, attitudes, and motivations – and want to turn your approach into best practices. 
• Creative and business minded - and knows how to elevate insights and deliverables to create real impact. 
• Excellent at driving processes and delivering superior proposals, projects and recommendations to our clients. 
• Eager to start new conversations of a strategic character with our clients.
• A superb communicator and facilitator that knows how to engage an audience.
• Eager to manage and support colleagues to help them grow.
• Thrive in a collaborative and high paced environment

 

We imagine that you are an experienced qualitative market researcher and advisor. 

You might have experience within the following topics, and we encourage you to tell us about it if it is the case: Video production, AI powered qualitative analysis, Social listening research, Qualitative Research Panels/Communities, Design Thinking, Early Innovation.

What we offer

• Join Copenhagen’s best team – at least if you ask us. Expect talented colleagues, high ambitions, plenty of laughs, and endless opportunities to learn and grow.

• Shape the future of research – AI is rewriting the rules of our industry, and you’ll get hands-on experience with cutting-edge tools and methodologies long before they become the market standard.

• An international environment with more than 20 nationalities in the Danish office. 

• Continuous learning combining on-the-job training, tailored workshops, webinars, and feedback

• A hybrid work environment with flexibility to work from home

• Lots of fun social activities with your new 90 colleagues 

 

About Ipsos Denmark

We value diversity and inclusion and strive to create a culture that embraces and celebrates our differences. We are dedicated to creating an environment where all employees feel valued and respected, can thrive and achieve their professional goals. These are not just words – in fact, 50% of the colleagues in our local Danish office are expats from 20+ different nationalities. 

Apply now

Seize the opportunity to make an impact. Interviews are conducted on an ongoing basis, so we encourage you to submit your application as soon as possible.

Application deadline: 21 November 2026.

For inquiries, contact Martin Seemann Poulsen, HR Director, at [email protected] and Matilde Rytter Bockhahn, Head of Qualitative Understanding at [email protected]. 

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the Team

The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life’, through listening, observing and illuminating human interactions.​ Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.