About MyShell
MyShell is revolutionizing the AI landscape by building an open ecosystem for AI-native apps. Our powerful platform and intuitive toolkit empower anyone to create, access, and benefit from AI-powered applications. Launched in April 2023, MyShell has quickly gained global traction, attracting a diverse community of creators and users.
Our team of talented individuals from top institutions like MIT, Princeton, and Oxford is committed to fostering innovation in a supportive and transparent work environment. With funding from leading VCs, MyShell is poised to reshape the future of AI, making it accessible and integral to everyone's daily life. Join us on this thrilling journey as we redefine what's possible with AI.
About Role
Build a sustainably profitable, content‑consumption product on iOS powered by AI image generation. Bring users in, communicate value clearly, and make monetization solid: lower CAC, higher pay conversion & LTV, and a faster experimentation cadence.
Key Challenges You’ll Tackle
Fast creative fatigue & short conversion windows in image‑gen: how do we establish a high‑frequency, small‑batch rapid experimentation engine?
“Moment of delight” to pay: design the cadence and copy from Onboarding → First Generation → Preview → Paywall to turn “wow” into “buy.”
Cost / quality / latency trade‑offs: make pragmatic choices across models & inference (in‑house vs. third‑party APIs), supplier costs, and user experience.
Moderation & compliance: operate safely and convert well under NSFW and likeness/IP policies.
What You’ll Own (End‑to‑End)
- Product & funnel
Map the full iOS funnel (Store → Install → Onboarding → First Generation → Preview → Paywall → Subscription → Retention). Deliver wireframes/prototypes, analytics instrumentation, and dashboards.
Conversion & pricing
Design subscriptions (Intro Offers, Offer Codes, trials). Manage paywalls (timing, frequency, variants) and run A/B tests via Remote Config/Feature Flags.
User acquisition
Build Apple Search Ads (ASA) account structure (brand/category/competitor keywords), CPP (Custom Product Pages) and PPO (Product Page Optimization) flows; coordinate TikTok/Meta/Snap/KOL to establish a creative pipeline and asset pool.
Attribution & data
Use SKAdNetwork 4+ plus in‑app events to define and track core metrics (CPI, Install→Trial, Trial→Paid, LTV, refund rate, generation success rate, generation latency). Build an experiment playbook and weekly reports.
Content & models
Plan a high‑conversion template matrix (avatars, anime, portraits, ID photos, product shots, restoration/upscaling, background removal/replacement, outfit change, etc.). Manage vendors and costs; define SLOs for image quality / speed / cost.
Cross‑functional cadence
Partner with Design, ML/Backend, Content, UA, and Support to run a stable weekly growth rhythm (prioritize → experiment → review).
What We’re Looking For
- New grads welcome!
1–2 years in consumer iOS growth/marketing/product preferred; hands‑on with subscriptions (IAP/StoreKit 2) and funnel optimization.
100+ A/B tests run; able to specify goals, sample size/MDE, and stopping rules.
Familiar with ASA/ASO/CPP/PPO/SKAN 4+; experience with account structure and reporting.
Product intuition for AI image generation: text‑to‑image / image‑to‑image, style models, LoRA, upscaling, face protection/safety; understand inference cost vs. experience trade‑offs.
End‑to‑end execution: PRD, tracking specs, prototypes, post‑experiment reviews.
Solid data basics (SQL a plus); can compute LTV/CAC/price elasticity.
Clear communicator in Chinese & English; results‑driven; able to slice complex problems into one‑week deliverables.
Nice to Have
- Creative pipeline / “creative pool” methodology for TikTok/Meta; built UGC/KOL share loops.
Domain experience in AI avatars/portraits/restoration/product photos, with moderation/risk control know‑how.
Experience with staged rollout, Remote Config/Feature Flags; maintained a paywall component library and copy library.
What We Offer
- Competitive salary and equity package, commensurate with experience and location.
- Flexible working hours and a fully remote work environment, with the ability to collaborate effectively across time zones.
- A dynamic and collaborative work environment that fosters innovation, growth, and professional development.
- The opportunity to work on cutting-edge technologies and help shape the future of AI, transforming industries and making a global impact.
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What We Do
MyShell, a decentralized and integrated platform for discovering and creating AI-native apps, has successfully raised $5.6 million in seed funding led by INCE Capital, with participation from Folius Ventures, Hashkey Capital, SevenX Ventures, TSVC, OP Crypto, Signum Capital, Incubate Fund, and other investors. These funds will be mainly used to develop proprietary AI models, Creator Studio for AI-native apps, and establish a thriving creator ecosystem on the blockchain. Harnessing advancements in Generative AI, including Large Language Models (LLM), Image Generation, and Voice Cloning, MyShell is on a mission to enable anyone, regardless of their technical prowess, to transition into a ‘super creator’ of AI-native applications. This initiative promises not only to unlock a fresh surge of creativity but also to catalyze a boom in novel applications across various domains. MyShell’s vision for its creator economy stands apart from the present-day AI landscape that wrestles with centralization, misaligned incentives, and deep-rooted concerns over user data privacy. MyShell’s core philosophy revolves around fostering an equitable creator ecosystem
