Investment & Marketing Content Lead

We are seeking an experienced Investment & Marketing Content Lead with 7-8 years of proven expertise in creating impactful content related to investment and personal finance. The ideal candidate is passionate about investing, thrives on audience engagement whether on webpage, email, social media or in-app, and excels in crafting compelling copy that motivates action. This role requires a self-starter who can independently develop content strategies to drive business growth and develop the career of a motivated and hungry financial writer reporting into the role.

Reporting into the VP Marketing, this is an exciting opportunity for someone who believes words are not just words but they drive companies forward!

Key Responsibilities:

• Content Strategy Development:
• Design and execute a comprehensive content plan that aligns with our business objectives.
• Produce high-quality, informative, and engaging content across various platforms (blogs, social media, emails, ads).
• Copywriting and Content Creation:
• Craft persuasive copy for everything under the sun: from automated emails that convince a one time depositor to move to a systematic investment plan to Instagram reels that are compelling enough to share with friends.
• Develop concepts for advertisements and marketing campaigns.
• Ensure all content reflects our brand voice.
• Collaboration and Leadership:
• Work closely with cross-functional teams including marketing, design, and product development.
• Oversee all content production workflows.
• Analytics and Optimisation:
• Monitor & communicate content performance using clear dashboards.
• Adjust strategies based on data to improve engagement and conversion rates.

• Bachelor's degree in Finance, Marketing, Journalism, Communications, or a related field.
• 7-8 years of experience in content creation preferably focused on investment and personal finance.
• Exceptional writing and editing skills with a strong portfolio showcasing both long-form and short-form content. Please ensure to upload a portfolio of your past work along with your application.
• Deep understanding of investment concepts, personal finance topics, and current market trends is a must.
• Must have experience with developing content strategies for growth
• Proficiency in social media platforms and content management systems.
• Experience with SEO best practices and email optimisations.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Strategic thinking and Self-motivated with the ability to work independently and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.

With your Application:

Interested candidates should submit a portfolio of writing samples, including both long-form and short-form content relevant to Investing and Personal Finance and the JD requirements above. 

We firmly believe that passion for a subject and core skillsets sometimes trump prior direct experience. If you don’t have prior direct experience to showcase, we suggest you submit a cover letter to support your candidacy and use the following topics to create and submit a short portfolio:

• Time in the market vs Timing the market: Create 2 concepts to convey this message and for your preferred concept, develop an email and a social media post (any format and platform). Provide your reasoning for all your choices.

• Unit trust vs ETFs: Create 2 concepts to convey why ETFs are better than UTs and for your preferred concept, develop an email and a social media post (any format and platform). Provide your reasoning for all your choices.

Employee financial and physical well-being

• Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
• Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

• Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.
• Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

Learning and development opportunities

• You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work. This budget is subject to management approval.

Team bonding budget and initiatives

• Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
• Annual off-site (Nov): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.