Internship - Marketing and CRM

Company Description

Yuxi Global (powered by Veritas Automata) has been a leading force in empowering Life Sciences companies to achieve their digital goals since 2005.

We specialize in providing comprehensive solutions, including turnkey enterprise-grade application development, managed development teams, staff augmentation, and strategic consulting via our Veritas Automata Services Team. With headquarters in the United States and a team of over 150 skilled IT professionals located throughout North and South America, including the United States, Colombia, Mexico, Brazil, and Costa Rica, we are well-positioned to meet the unique requirements of our clients.

Having partnered with nearly 300 clients, Yuxi Global has played a crucial role in advancing digital solutions for companies in life sciences. Utilizing cutting-edge technologies such as Microsoft Azure, PowerBI, .Net Custom development, Node.JS, React, and UX/UI design, we deliver impactful solutions that drive business growth and captivate audiences.

Job Description

As a Marketing and CRM Intern,  you will play a pivotal role in executing and optimizing email marketing and CRM strategies to enhance engagement, lead nurturing, and customer retention. Reporting directly to the VP of marketing, you will manage and refine HubSpot CRM workflows, craft targeted email campaigns, and analyze engagement metrics to improve marketing performance. 

This role provides a unique opportunity to gain hands-on experience in marketing automation, data-driven decision-making, and campaign optimization within a dynamic and fast-paced environment.

If you are passionate about leveraging CRM and email marketing to drive business growth, we invite you to join our team and contribute to our mission of innovation and trust.

Key Responsibilities:

• Email Marketing Execution: Plan, create, and deploy targeted email campaigns in HubSpot, including newsletters, promotions, lead nurturing sequences, and lifecycle automation.

• CRM Strategy & Management: Optimize and maintain HubSpot CRM workflows, segmentation, and automation to enhance engagement and retention.

• Segmentation & Personalization: Utilize customer data within HubSpot to create dynamic and personalized email campaigns that drive engagement and conversion.

• A/B Testing & Optimization: Test subject lines, content, send times, and layouts within HubSpot to continuously improve email performance and user experience.

• Performance Analysis: Track, analyze, and report on email campaign metrics (open rates, CTR, conversions, etc.) in HubSpot, providing insights for optimization.

• Campaign Performance Reporting: Build and analyze campaign performance reports in HubSpot to measure effectiveness and inform future strategies.

• Compliance & Best Practices: Ensure all email communications align with GDPR, CAN-SPAM, and other relevant regulations within HubSpot’s compliance framework.

• Integration & Automation: Work with HubSpot marketing automation tools to improve campaign efficiency and ensure seamless integration with sales and CRM functions.

• Collaboration: Work closely with content, design, and sales teams to align email marketing efforts with overall business goals and customer journey strategies.

Qualifications

Student in technical or technological degrees in Social Communication, audiovisual production, Business Administration, Data Operation among others with Capacity for tactical execution.

Fluency in both oral and written English. B2+ level minimum. You will be working with an international team located in both the US and LATAM

Willingness to enhance understanding of campaign performance analytics for conversion rate optimization (CRO), including the ability to review and interpret data within HubSpot reporting and Google Analytics. 

Familiarity with HubSpot CRM, including email automation and marketing workflows, to optimize segmentation, personalization, and lead nurturing strategies.

Interest in email marketing, CRM strategy, and customer engagement, with a desire to expand knowledge in automation, segmentation, and campaign optimization.

Commitment to continuous learning and professional development in marketing automation, A/B testing, and performance tracking.

Analytical mindset with the ability to interpret campaign performance metrics and recommend improvements for enhanced engagement and conversion rates.

Strong communication and collaboration skills, working effectively with marketing, sales, and design teams.

Attention to detail and ability to manage multiple campaigns while meeting deadlines.

Familiarity with or willingness to learn project management tools such as Aha!, Trello, Asana, or Jira.

Passion for staying updated on industry trends, email marketing best practices, and CRM innovations.

Additional Information

• A dynamic and supportive work environment that fosters innovation and creativity
• Opportunities for professional growth and development
• A chance to be part of a company leading the way in digital transformation and automation
• We are a fully remote culture