Who We're Looking For
- Desired Education
- Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)
- General Knowledge
- Strong English written communication skills. Resume must be in English to be considered.
- Solid understanding of the Internet
- Solid understanding of basic copywriting
- Solid web copywriting skills
- Experience
- Should have customer service experience in any industry
- Basic HTML experience (a plus)
- Advertising agency experience (a plus)
- Any digital marketing experience (a plus)
- Experience with Google Analytics (a plus)
- Qualities
- Stays up to date on new changes to the web and actively reads several blogs
- Professional, dependable, solid work ethic
- Detail-oriented
- Self-motivated
- An eye for detail
- Dedication to quality and high level of follow through
- Approaches problem solving proactively and in a professional manner
- Excellent time/project management skills
- Solid analytical skills and ability to make decisions based on data
- Creative problem solving abilities
- Ability to meet deadlines
- Outstanding written communication skills
What You'll Do
- Responsibilities
- Optimizing client website for search engines (on-page SEO)
- Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
- Developing SEO content strategy for our copywriting team to create
- Creating digital marketing campaign reports
- Analyzing competitors’ websites and online marketing initiatives
- Managing client SEO and PPC campaigns
- Correcting technical issues on the backend of websites
- Optimizing web content for keywords related to customer products and services
- Managing email marketing campaigns
- Performing A/B, website usability, and website conversion rate testing
- Driving client success on the web
- Percentage Breakdown
- 5% analyzing clients’ competitors
- 10% writing ad copy, emails, etc
- 10% creating revenue, ROI and traffic reports for client campaigns
- 10% client strategy and analytics
- 15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
- 15% building/developing content strategy
- 15% managing client ad campaigns
- 20% updating website content
- Note: The Internet Marketing Account Strategist is not a client-facing position
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What We Do
Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 400 experts crafts strategies for mid to large-size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients. We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA for the last six years. Want to join the team at WebFX? Check us out.






